Umamusume Cinderella Gray x Lawson Collaboration Stampedes In! Featuring Oguri Cap and More!
Characters like Oguri Cap, Bellnoright, and Tamamo Cross from the TV anime `Umamusume Cinderella Gray` are making their way to Lawson stores! The collaboration features original snacks and drinks that come with special “original photo-style cards”.
About Umamusume Cinderella Gray
The TV anime `Umamusume Cinderella Gray` is a spin-off of the immensely popular `Umamusume Pretty Derby`, which anthropomorphizes racehorses into cute and competitive girls. The original manga is serialized in “Weekly Young Jump” by Kuzumi Taiyou. The TV anime began airing in April 2025 and is planned for two split cours.
The story centers on Oguri Cap, who enrolls in the Kasama Tre-Sen Gakuen, a training academy located in a quiet rural area. Her overwhelming running ability begins to overturn common sense in the world of racing. Oguri Cap is voiced by Takayanagi Tomoyo, reprising her role from the `Umamusume Pretty Derby` game and anime series. The animation production is handled by CygamesPictures.
| Animation Production | CygamesPictures |
| Oguri Cap Voice Actor | Takayanagi Tomoyo |
Now, Oguri Cap, Bellnoright, Tamamo Cross, Super Creek, Symboli Rudolf, and Maruzensky, who are active in `Umamusume Cinderella Gray`, are gathering at Lawson stores nationwide (excluding some locations, Natural Lawson, and Lawson Store 100).
Collaboration Campaign Details
The `Umamusume Cinderella Gray` Lawson campaign kicks off on May 27, 2025. It features “Kaju Gummy Grape”, “Kaju Gummy Unshuu Mikan”, and “Kaju Gummy Muscat” with packages designed with the Oguri Cap girls, as well as a total of 6 types of “Hachimii Drinks”. Each pack of the “Kaju Gummy” series comes with one original photo-style card inside.
Additionally, limited to the Chubu area, there will be original food items: “Large White Koppe Pan (Custard & Whip)” and “Large Pudding (Milk Flavor)”. Fujimasa March also makes an appearance on these packages.
Starting May 27, customers who purchase three eligible snack items will receive one of seven types of “Original Clear Files” on a first-come, first-served, limited quantity basis.
Exclusive Goods and More
The campaign also includes an “Entertainment Lottery” and merchandise featuring newly drawn original illustrations. Original goods like “Extra-large Tapestries” are available via @Loppi and HMV&BOOKS online, and “Original Bromides” can be purchased using the in-store multi-copy machines. “Original Stickers” are also available via the multi-copy machines.
Among the goods available is a “Desk Mat” as well.
For local fans, the Akiba Trim store and the Kasama Touyoucho store will feature special collaboration decorations, so don’t miss out!
The TV anime `Umamusume Cinderella Gray` Lawson campaign runs from May 27 at 7:00 AM until June 9, or until prizes and items run out.
Campaign Item List (Prices include tax)
- Campaign Period: May 27, 7:00 AM – June 9 (or while supplies last)
- Original Snacks & Drinks:
- Meiji “Kaju Gummy Grape”: 858 yen
- Meiji “Kaju Gummy Unshuu Mikan”: 858 yen
- Meiji “Kaju Gummy Muscat”: 858 yen
- Hachimii Drink (6 types total): 228 yen each
- Chubu Area Limited Original Food:
- Large White Koppe Pan (Custard & Whip): 194 yen
- Large Pudding (Milk Flavor): 300 yen
- Entertainment Lottery:
- Price: 770 yen per try
- Available at Lawson and HMV stores
- Lawson In-Store Goods:
- Acrylic Stand (6 types total): 1,650 yen each
- @Loppi / HMV&BOOKS Online Original Goods:
- Extra-large Tapestry (6 types total): 9,900 yen each
- Lawson Print Original Bromide (8 types total):
- Price: L-size 300 yen, 2L-size 500 yen
- Lawson Print Original Sticker (6 types total):
- Price: L-size 400 yen, 2L-size 600 yen
- Original Goods (Also available via @Loppi / HMV&BOOKS Online):
- Desk Mat: 3,300 yen
- Trading Can Badge (Casual Outfit ver.) 6 types total: 550 yen
- Trading Can Badge (Deformed ver.) 6 types total: 550 yen
- Trading Mini Acrylic Stand (6 types total): 880 yen
（C）Kuzumi Taiyou・Sugiura Hiroshi＆Pita・Itou Junnosuke/Shuueisha・Umamusume Cinderella Gray Production Committee
（C）Cygames, Inc.
（C）Lawson, Inc.
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