Sumikko Gurashi: Shirokuma, Penguin? and Friends Celebrate 10th Anniversary with New “Fruit Parlor” Goods

The enchanting world of Sumikko Gurashi, brought to life through its charming character goods, is celebrating a magnificent milestone! The “Sumikko Gurashi Collection” has reached its 10th anniversary, and to mark this special occasion, a delightful array of new merchandise is set to launch. Fans can look forward to special items like the “Reissued Capsule Tenori Nuigurumi,” a brand-new “Fruit Parlor” series, and various other adorable plushie-material goods, all hitting stores around early October.

Sumikko Gurashi, created by San-X, revolves around the endearing theme of “feeling inexplicably calm when tucked away in a corner.” This delightful cast of characters, including Shirokuma (Polar Bear), Penguin?, Tonkatsu (Pork Cutlet), Neko (Cat), Tokage (Lizard), and Ebi Furai no Shippo (Fried Shrimp Tail), are all a bit negative but incredibly unique. Their charming personalities and cozy world have captivated hearts across all generations, from children to adults, and they celebrated their 10th anniversary in 2022.

The world of Sumikko Gurashi extends beyond merchandise! The TV anime, Sumikko Gurashi Koko ga Ochitsuku n desu, began airing in April 2025 as part of Nippon TV’s morning information program, “ZIP!”. Additionally, the highly anticipated fourth movie installment, Eiga Sumikko Gurashi Sora no Oukoku to Futari no Ko (which can be translated as “Sumikko Gurashi the Movie: The Sky Kingdom and the Two Children”), is scheduled for release on October 31st.

Sumikko Gurashi’s “Tenori Nuigurumi” (palm-sized plushies), which fans love to combine to create their own cozy scenes, are celebrating their 10th anniversary as part of the Sumikko Gurashi Collection!

As a special treat, San-X is reissuing popular “Reissued Capsule Tenori Nuigurumi” from past themes, including favorites like the 2018 “Ebi Furai no Shippo no Otsukai” (Fried Shrimp Tail’s Errand) theme and the 2016 “Pokapoka Nekobiyori” (Cozy Cat Day) theme. You can also snag a special Tapioka in a capsule case, embodying the “Sumigami-sama” (Sumikko God) style!

Adding to the excitement, a delightful new series, Sumikko Gurashi Collection “Fruit Parlor,” is joining the lineup! Get ready to see your favorite Sumikko friends transformed into adorable waitresses, various fruits, and even delicious fruit-themed sweets like strawberry parfaits and zuccotto cakes, all available as “Tenori Nuigurumi” and “Burasage Nuigurumi” (hanging plushies). The collection also includes “Okigae Sumikko” (Dress-Up Sumikko) poncho items, allowing your plushies to disguise themselves as apples and other fruits, and the “Sumikko Collection Pouch” designed as a charming fruit sandwich.

But wait, there’s more! A flurry of new plushie-material goods is also on its way. This includes practical and adorable items such as the “Nuigurumi Reel Pass Case,” “Nuigurumi Coin Case,” and the super cute “Minimini Nuigurumi Cleaner,” perfect for keeping your phone screen spotless. All these feature the soft, fluffy Sumikko characters you love!

These exciting new items will be available from early October at retailers nationwide and through online shops. For the latest updates and to discover more about the adorable world of Sumikko Gurashi, be sure to check out the official website, “Sumikko Gurashi Tsuushin” (Sumikko Gurashi News!).