Unleash Your Inner Villain with the “Power Word Villains” Project!
Here’s an exciting look at some of the captivating merchandise and visuals from the “Power Word Villains” project!
Introducing the “Power Word Villains” Project
The exciting “Power Word Villains” project, shining a spotlight on the iconic antagonists from various Disney films, the “Disney Villains”, has officially kicked off on September 23, 2025, just in time for Halloween! This special event focuses on the potent power of the words spoken by these memorable characters, featuring unique merchandise emblazoned with their “power words” and limited-edition or lottery items obtainable through engaging social media campaigns.
What are Disney Villains?
First, let’s clarify: “Villains” refers to “wicked characters” or “antagonists.” The term “Disney Villains” is a collective name for the truly impressive lineup of evil figures found across Disney’s diverse filmography. This includes formidable characters such as the Queen (the Witch) from *Snow White*, Maleficent from *Sleeping Beauty*, Ursula from *The Little Mermaid*, Jafar from *Aladdin*, Scar from *The Lion King*, Cruella from *101 Dalmatians*, Doctor Facilier from *The Princess and the Frog*, and Hades from *Hercules*. It’s undeniable that without these unique and captivating Disney Villains, the stories simply wouldn’t be able to unfold. They are essential to the magic!
The Allure of Villains’ Words
Just as there is light where princesses shine brightly, there is always the darkness personified by the Villains. The words of these Disney Villains, often sharp and impactful, resonate deeply with us as we navigate a society filled not only with joy and wonderful experiences but also daily stresses. For Halloween, the newly launched “Power Word Villains” project zeroes in on the captivating power that these unique and fascinating Disney Villains wield through their words, inviting fans to enjoy their impactful “power words” in a fresh way.
Imagine Maleficent asking, “Do you wish to sleep?”, Ursula declaring, “I’m not listening to your opinion,” or Scar pondering, “I hunger for respect.” These are just a few examples of the powerful phrases that will be featured alongside the Villains.
“Power Word Villains” Product Lineup
The “Power Word Villains” merchandise promises a rich and diverse lineup, spanning fashion items, delicious food, smartphone accessories, home goods, and various general merchandise. There’s truly something for every fan to enjoy!
The product range includes popular items like Acrylic Keyholders, Stainless Steel Tumblers, sets of T-shirts, Pouches, and Tote Bags, Smartphone Cases and Rings, stylish Ties, and even a unique Black Cream Bread An-Butter (which will be available starting November 28).
Beyond these initial offerings, many other Villain-themed items will be released sequentially, and they will also be featured on special Villain sections of Rakuten and Amazon. As a special treat, the first 4,500 customers who purchase eligible items at participating stores will receive an exclusive limited-edition *uchiwa* (Japanese fan)!
What’s more, for those who love to capture memories, exclusive “Power Word Villains” photo spots will be set up at select retail locations, perfect for snapping photos!
And the fun doesn’t stop there! An exciting “Power Word Villains” campaign will also take place on X (formerly Twitter). By following the official Disney Shopping X account and reposting the campaign announcement, you’ll be entered into a lottery for a chance to win an exclusive original hoodie, featuring the stunning key visual of “Make way for the wicked”!
Don’t miss out on another exciting development: the special limited-edition “Disney Villains” design for the Disney★JCB Card, which was initially available for pre-order starting September 10, 2024, is making a comeback! This is a perfect opportunity to get your hands on this unique card design.
Store Information for “Power Word Villains” Merchandise
- Disney the Market 2025 JR Kyoto Isetan 10F Event Hall: September 23, 2025 (Tue/Holiday) – October 12, 2025 (Sun)
- Small Planet Satellite Akihabara: September 27, 2025 (Sat) – October 22, 2025 (Wed)
- Small Planet Satellite Ginza: September 30, 2025 (Tue) – October 28, 2025 (Tue)
- Small Planet Satellite Sapporo: September 23, 2025 (Tue/Holiday) – October 2, 2025 (Thu)
- Disney Fantasy Shop by Belle Maison Tokyo Station Store: September 16, 2025 (Tue) – November 7, 2025 (Fri)
- Disney Fantasy Shop by Belle Maison Kamata Store: October 1, 2025 (Wed) – November 7, 2025 (Fri)
*Please note that the end dates may vary depending on sales conditions.
Purchaser Bonus (Limited Uchiwa Fan) & Photo Spot Information
At the stores listed above, the first 4,500 customers who purchase eligible items will receive a limited-edition *uchiwa* fan as a special gift.
Conditions for Purchaser Bonus (Limited Uchiwa Fan):
- Eligible Stores: Small Planet Satellite (Akihabara, Ginza, Sapporo), Disney Fantasy Shop by Belle Maison (Tokyo Station Store, Kamata Store), Hattendo
- Purchase Condition: Distributed to purchasers of any Villain item (no minimum purchase amount specified)
- Number Distributed: Total 4,500 fans (first-come, first-served)
- Distribution Period: September 23, 2025 (Tue/Holiday) – while supplies last
*Quantities are limited. Distribution will end once supplies are exhausted, so please be aware.
*Please refrain from direct inquiries to the stores.
*There are 7 types in total. Designs cannot be chosen.
Additionally, limited “Power Word Villains” campaign photo spots will be installed at select locations.
Photo Spot Details:
- Installation Locations:
- Disney the Market 2025 JR Kyoto Isetan 11F (September 23, 2025 (Tue/Holiday) – October 12, 2025 (Sun))
*Please note that the photo spot is located on the 11th floor of Kyoto Isetan, not the 10th-floor event hall. - Small Planet Satellite Ginza (September 30, 2025 (Tue) – October 28, 2025 (Tue))
*Due to store space limitations, the area for photography may be restricted. - Hattendo Main Store (Installation from November 28, 2025 (Fri))
*Please refrain from direct inquiries to the stores.
- Disney the Market 2025 JR Kyoto Isetan 11F (September 23, 2025 (Tue/Holiday) – October 12, 2025 (Sun))
(C)Disney
By Nakase Koutarou
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