“HeroAca”: Deku, Shigaraki Tomura, Todoroki Shouto, Dabi, and More Look Cool in Suits! New “CAMERA!!” Visual Goods Appear

A POP UP STORE featuring merchandise adorned with the newly drawn “CAMERA!!” visual from the TV anime Boku no Hero Academia is set to open sequentially in three major cities: Tokyo, Osaka, and Aichi, starting from October 3, 2025. This exciting event is proudly presented by “bones store,” the official online shop of the renowned animation studio BONES.

The original work of Boku no Hero Academia (affectionately known as HeroAca) is a gripping hero action manga serialized by Horikoshi Kouhei in Weekly Shounen Jump. The story unfolds in a world where the existence of individuals with supernatural abilities, known as “Quirks,” is an everyday reality. We follow the journey of the protagonist, Midoriya Izuku, who is famously called Deku, as he endeavors to become a hero capable of standing against “Villains”—criminals who exploit their Quirks for malevolent purposes. His path involves growing stronger alongside his trusted companions at the prestigious Yuuei Koukou, a high school dedicated to cultivating the next generation of heroes. This beloved manga, which captivated readers for approximately 10 years, reached its grand conclusion in August 2024.

The TV anime series kicked off its first season in April 2016, and fans have been enjoying the seventh season since May 2024. The highly anticipated eighth and final season, titled Boku no Hero Academia FINAL SEASON, is slated to begin its broadcast in October 2025. On the big screen, the film series began with its first installment, Boku no Hero Academia THE MOVIE: Futari no Eiyuu (which can be translated as Two Heroes), released in August 2018. More recently, the fourth film, Boku no Hero Academia THE MOVIE: Yuua Nekusuto (which can be translated as You’re Next), made its debut on August 2, 2024, marking a thrilling return after a three-year hiatus.

Prepare to see your favorite characters like never before! Midoriya Izuku, Bakugou Katsuki, Uraraka Ochako, Todoroki Shouto, as well as the formidable villains Toga Himiko, Shigaraki Tomura, and Dabi, are all featured in the brand-new “CAMERA!!” visual. This stunning artwork presents both the heroes and villains of HeroAca in a unique, portrait-style aesthetic.

The POP UP STORE will showcase a fantastic array of merchandise featuring this captivating visual. Among the offerings, you’ll find a “Bromide Set,” stylish “Acrylic Keychains,” collectible “Trading Diamond-shaped Can Badges,” and “Photocle,” a charming film-style keychain.

Beyond collectibles, the event also provides practical items perfect for everyday use, such as fashionable “Mesh Tote Bags” and comfortable “Slippers.” Rest assured, there will be an abundance of other exciting HeroAca goods waiting for you to discover!

The “Boku no Hero Academia POP UP STORE presented by bones store” will commence its tour in Tokyo at Ikebukuro PACKS, running from October 3rd to November 3rd. Following this, the Osaka venue will be at LUCUA Osaka from November 28th to December 11th. Finally, the Aichi venue will take place at Nagoya PARCO from December 19th through January 5th, 2026.

Special Purchase Bonus

As a delightful incentive, customers will receive one exclusive “Bonus Visual Card” for every 2,000 yen (tax included) spent. These special bonuses will feature different designs for the early and late periods at each venue. Fans should keep an eye out, as the artwork for the second batch of visual cards will be revealed at a later date. The detailed distribution schedule is as follows:

Ikebukuro PACKS

First Period: October 3rd (Fri) – October 18th (Sat)
Second Period: October 19th (Sun) – November 3rd (Mon/Holiday)

LUCUA Osaka

First Period: November 28th (Fri) – December 4th (Thu)
Second Period: December 5th (Fri) – December 11th (Thu)

Nagoya PARCO

First Period: December 19th (Fri) – December 26th (Fri)
Second Period: December 27th (Sat) – January 5th (Mon)

Event Details: Boku no Hero Academia POP UP STORE presented by bones store

Tokyo Venue

Dates: October 3rd (Fri), 2025 – November 3rd (Mon/Holiday), 2025
Location: Ikebukuro PACKS 2F
Business Hours: 11:00 – 20:00

Osaka Venue

Dates: November 28th (Fri), 2025 – December 11th (Thu), 2025
Location: LUCUA Ire 4F Isetan Closet/Promotion 1 & 2
Business Hours: 10:30 – 20:30

Aichi Venue

Dates: December 19th (Fri), 2025 – January 5th (Mon), 2026
Location: PARCO SQUARE (Nagoya PARCO South Building 7F)
Business Hours: 10:00 – 20:00

New Merchandise

Bromide Set CAMERA!!: 1,650 yen (tax included)
Trading Diamond-shaped Can Badge CAMERA!! (7 types total): 1 pack 440 yen, 1 BOX 3,080 yen (tax included for each)
Mesh Tote Bag CAMERA!!: 2,090 yen (tax included)
Acrylic Keychain CAMERA!! (7 types total): 880 yen each (tax included)
Photocle CAMERA!! (2 types total): 1,430 yen each (tax included)
Slippers (3 types total): 4,400 yen each (tax included)