Lawson x San-X Characters: Get Exclusive Clear Sheets and Adorable Goods Featuring Rilakkuma, Sumikko Gurashi, and More!
Get ready, fans of cuteness! A delightful collaboration featuring beloved “San-X Characters” like Rilakkuma, Sumikko Gurashi, and Tarepanda is set to sweep across Lawson stores nationwide starting September 30, 2025. This special event offers exclusive, limited-quantity original gifts for those who purchase eligible items, alongside a wonderful lineup of original merchandise available for sale.
Featured Collaboration Goods & Campaign Highlights
To give you a glimpse of the charming items and campaign exclusives, here are some of the key visuals for the collaboration:
Campaign Overview
During this collaboration, customers who purchase two eligible snack items will receive one “Original Clear Sheet” on a first-come, first-served, limited-quantity basis.
These “Original Clear Sheets” come in four different designs, with a total of 18 sheets available per store. Shoppers can receive up to one of each design, for a maximum of four sheets per transaction at a single store. Make sure to snatch them up quickly before they’re all gone!
Additionally, for a taste of the campaign’s visual charm, here’s a look at the official collaboration image:
Limited Edition Original Merchandise
Beyond the free gifts, Lawson stores and @Loppi terminals, along with HMV, will be selling a range of original “San-X Characters” merchandise in limited quantities. This includes charming “Eco Bags” (2 types) and delightful “Mini Acrylic Stands” (7 types), perfect for any fan to add to their collection.
For those looking for even more exclusive items, Loppi and HMV&BOOKS online offer pre-order sales for unique goods. Don’t miss out on the adorable “Tenori Plushie Set (Neko, Tokage),” dressed in cute cow-themed outfits (1 type), a sweet “Milk Bottle Pouch,” “Plate Set of 2” (3 types), and a “Mug & Acrylic Coaster Set” (3 types). These items are truly special and worth reserving!
Social Media Fun and Special Stickers
But wait, there’s more! Lawson’s official X (formerly Twitter) account will host a retweet campaign, giving one lucky participant a chance to win a 10,000 yen Original QUO Card. Plus, you can find original “San-X Characters” stickers available for purchase through Lawson’s in-store multi-copy machine service, “Lawson Print.” Make sure to collect both the original prizes and the special merchandise to fully enjoy this collaboration!
Campaign Details
The “San-X Characters” collaboration campaign, featuring Rilakkuma, Sumikko Gurashi, and Tarepanda, kicks off on September 30, 2025, at Lawson stores nationwide, excluding some select locations and Lawson Store 100. For complete details and more information, please visit the official campaign page.
©2025 San-X CO., Ltd. All Rights Reserved.
©Lawson, Inc.
Writer: Nakase Koutarou
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