From the highly anticipated TV anime, Umamusume Cinderella Gray, beloved characters Oguri Cap and Beruno Light are galloping into Lawson stores nationwide! (Please note: some specific stores, Natural Lawson, and Lawson Store 100 are excluded). Starting November 25th, fans can look forward to a special promotion where they can receive “original clear files” and a variety of exciting merchandise.
About Umamusume Cinderella Gray
The highly anticipated TV anime, Umamusume Cinderella Gray, is a thrilling spin-off of the beloved anthropomorphic horse girl training game, Umamusume Pretty Derby. The manga, penned by Kusumi Taiyou, Sugiura Satoshi, Pita, and Itoo Junnosuke, is currently serialized in “Weekly Young Jump.” The anime adaptation began its broadcast in April 2025 as a split two-cour series.
The story centers on Oguri Cap, a talented Umamusume who enrolls in Kasamatsu Training Center Academy, located in a quiet, rural area. Her breathtaking speed and incredible talent are set to challenge and redefine what’s possible in the world of horse racing. The role of Oguri Cap is passionately voiced by Takayanagi Tomoyo, who also portrays the character in both the Umamusume Pretty Derby game and previous anime adaptations. The animation production is handled by the talented team at CygamesPictures.
Featured Umamusume & Exclusive Merchandise
Prepare to meet six fantastic Umamusume! Oguri Cap, Beruno Light, Tamamo Cross, Dicta Striker, Gold City, and Obey Your Master are all gathering at Lawson stores across the nation, ready to charm fans. Starting November 25th, shoppers who purchase three eligible snack items will receive one of seven limited-edition “original clear files” on a first-come, first-served basis. But that’s not all! Lawson is also featuring exclusive original sweets, including three varieties of the popular Meiji “Galbo Series,” each containing a unique photo-style card. Additionally, keep an eye out for Tarami’s “Glass Jelly White Peach Flavor,” which will be available in two special original package designs.
Beyond snacks and clear files, Lawson stores will also offer special merchandise featuring brand-new, exclusive illustrations. Don’t miss out on the six different “acrylic stands,” showcasing your favorite Umamusume in charming poses!
Online Exclusive Goods & More
Fans should also make sure to check out the array of original merchandise available for pre-order through “@Loppi・HMV&BOOKS online.” The pre-order period runs from November 25th at 10:00 AM until January 26th, 2026, at 11:30 PM. This fantastic lineup includes three adorable “Nariki! Karaage-kun Plushies” (where “Karaage-kun” is Lawson’s famous chicken nugget mascot!), B2-sized tapestries, acrylic dioramas, face towels (two types), individual can badges (a total of six designs), and a complete can badge set for the dedicated collector.
Furthermore, a special “Entame Kuji” (entertainment lottery) featuring newly drawn illustrations based on a “Trad Style” concept will be available. You can also get your hands on “original bromides” printed using Lawson’s in-store multi-copy machines, known as Lawson Print.
Campaign Details
- Anime Umamusume Cinderella Gray Campaign
- Campaign Period: November 25th, 2025 (Tuesday) 7:00 AM – December 8th, 2025 (Monday)
- Participating Stores: Lawson stores nationwide (excluding some specific stores, Natural Lawson, and Lawson Store 100)
- Original Snacks (Sales end once supplies run out)
- Meiji “Galbo Chocolate”: 899 yen (tax included)
- Meiji “Galbo Strawberry”: 899 yen (tax included)
- Meiji “Galbo Black”: 899 yen (tax included)
- Tarami “Glass Jelly White Peach Flavor”: 968 yen (tax included)
- Entame Kuji (Ends once supplies run out)
- Price: 770 yen per draw (tax included)
- Lawson In-Store Merchandise (Sales end once supplies run out)
- Acrylic Stand (6 types total): 1,650 yen each (tax included)
- @Loppi・HMV&BOOKS online Original Goods
- Pre-order Period: November 25th (Tuesday) 10:00 AM – January 26th, 2026 (Monday) 11:30 PM (Pre-orders may close early even within the period)
- Nariki! Karaage-kun Plushie (3 types total): 3,850 yen each (tax included)
- B2 Tapestry (6 types total): 3,850 yen each (tax included)
- Acrylic Diorama: 3,850 yen (tax included)
- Face Towel (2 types total): 2,640 yen each (tax included)
- Can Badge (6 types total): 550 yen each (tax included)
- Can Badge Complete Set: 3,300 yen (tax included)
- Lawson Print
- Bromide L-size: 300 yen (tax included)
- Bromide 2L-size: 500 yen (tax included)
© Kusumi Taiyou・Sugiura Satoshi & Pita・Itoo Junnosuke / Shueisha・Umamusume Cinderella Gray Production Committee
© Cygames, Inc.
© Lawson, Inc.
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