Get Ready for a Kawaii Invasion! Sanrio Character Goods Hit Sankyu Mart
Limited-edition items featuring seven super-popular characters, including the legendary Hello Kitty and the fluffy Cinnamoroll, are set to arrive at Sankyu Mart stores across Japan starting early January 2026! For those who can’t wait, the official online shop kicked off advance reservations on Wednesday, December 17th, 2025, at 12:00 PM.
Sankyu Mart is that awesome shop where everything is always 390 yen. With a theme of “Be Smile, Be Kawaii,” they focus on super-cute official goods and limited character items. They’re expanding their lineup with new items from the series that launched in October 2024, which was a huge hit for its relaxed and adorable designs.
Which Characters are Joining the Fun?
This series features a dream team of characters beloved by students everywhere! Get ready for:
- Hello Kitty
- Cinnamoroll
- Kuromi
- Hangyodon
- Pochacco
- Badtz-Maru
- Keroppi
The adorable art also includes characters like Tiny Chum and Cinnamoroll’s friend Milk, creating a worldview that’s just pure, healing cuteness.
Cozy Winter Designs & Practical Daily Items
The items this time feature a gentle, soft design based on muted winter colors. The lineup is packed with practical items you’ll want to use every day, like the convenient-to-carry “Trapezoid Pouch” and “Mini Flat Pouch”, or the “Folding Mirror” for quick touch-ups on the go.
With a total of 23 different items, you’re sure to find your new favorite thing!
How and When to Get Them
All items are available for advance reservation on the official online shop from Wednesday, December 17th, 2025, at 12:00 PM. They will then go on sale at Sankyu Mart stores nationwide from early January 2026, as stock arrives.
Purchase Details Summary
【WEB Advance Reservations】
■ Reservation Period: From 12:00 PM, Wednesday, December 17th, 2025
■ Location: Official Online Shop
※ Please check each product page for the expected delivery date.
※ Reservations will close as soon as the upper limit for each item is reached.
【In-Store Sales】
■ Sales Start: From early January 2026, starting as stock arrives at each store and for each item.
■ Location: All Sankyu Mart stores
※ Sales dates may vary by region. For the latest stock information, please check each store’s X (Twitter) account.
※ Product specifications are subject to change without notice.
■ Product Lineup:
“Trapezoid Pouch,” “Mini Flat Pouch,” “Folding Mirror,” “Silicone Coin Case,” “Nail Part Stickers,” “Fluffy Drawstring Pouch” – 23 items in total.
All items: 390 yen (429 yen including tax).
Text by: Murata Makoto
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