Perfect for Winter! Fluffy and Kawaii “Hello Kitty” Knits and Fur Pouches Debut

Hello Kitty Gets a Fashionable Makeover with SHOO・LA・RUE Collaboration

The hugely popular character Hello Kitty is teaming up with the ladies’ fashion brand “SHOO・LA・RUE” for a cute new line. The collaboration items will be available starting Monday, December 22, 2025, at select stores and online, featuring pieces perfect for adult daily wear like sweatshirt-like knits and V-neck cardigans.

SHOO・LA・RUE, the brand collaborating with Hello Kitty this time, is primarily found in shopping centers across Japan. It’s known for proposing the latest trendy items at low prices to a wide range of women of different styles and age groups.

The brand aims to resonate with women who want to enjoy fashion in their daily lives, proposing a lifestyle that combines the fashion sense and practicality adults seek. For this Hello Kitty collaboration, they’re centering the lineup on knit items that will add a cute touch to your winter outfits.

Comfy and Cute Knitwear for Everyday

Sweat-like Knit Ribbon All-Over Print (Red)

The collection is rich with items that will shine in an adult’s daily coordinate, like the “Sweat-like Knit” based on SHOO・LA・RUE’s staple soft knit, and a V-neck cardigan featuring a Hello Kitty design made with feather yarn. They’re also selling fluffy winter-appropriate accessory items.

Sweat-like Knit

Items like the pouch and tippet in gentle pastel colors can instantly brighten up your coordinate just by wearing them. The “Sweat-like Knit” features the brand’s staple soft knit, which feels like sweats, in Hello Kitty collaboration designs. With a knit texture that’s easy to wear daily, it pairs perfectly with everything from casual styles like jeans and sweatpants to sweeter styles with voluminous skirts.

Fluffy Cardigans and Coordinatable Kids’ Items

V-neck Cardigan Grey

Next up is the “V-neck Cardigan”, available in three colors: off-white, charcoal grey, and grey. This knit cardigan uses fluffy feather yarn to express an original Hello Kitty design. It has a nice, substantial feel and a relaxed, easy-to-layer fit. It’s recommended for a well-balanced coordinate paired with a narrow skirt or skinny pants.

[Kids] Sweat-like Knit Red

Also in the lineup is the “[Kids] Sweat-like Knit”, letting parents and kids enjoy matching coordinates. The same knit pattern from the ladies’ line is available as a kids’ item. Other pieces include the “Fake Fur Tippet” with a fluffy Hello Kitty face as a point, the “Fake Fur Pouch” which is 2-way style with a removable chain shoulder strap, and the “Bag Charm” featuring a design of Hello Kitty’s face.

Fake Fur Tippet White

Fake Fur Pouch White

Bag Charm White

This collaboration lets a wide range of women of different styles and ages enjoy the latest trendy items together with Hello Kitty. Sales begin on Monday, December 22, 2025, at the “SHOO・LA・RUE” official online store and select retail locations.

Product Lineup & Details

■ “Sweat-like Knit”
Price: ¥4,489 (tax included)
Colors: Back-facing Heart (Charcoal Grey / Red) / 4-panel (Off-white) / Logo (Off-white / Charcoal Grey) / Ribbon All-over Print (Red)
Size: FREE

■ “V-neck Cardigan”
Price: ¥4,989 (tax included)
Colors: Off-white / Charcoal Grey / Grey
Size: FREE

■ “[Kids] Sweat-like Knit”
Price: ¥3,989 (tax included)
Colors: 4-panel (Off-white / Red)
Sizes: 100 / 110 / 120 / 130 / 140 / 150

■ “Fake Fur Tippet”
Price: ¥3,989 (tax included)
Colors: White / Pink / Blue
Size: Full length 76.5cm × Width 12cm

■ “Fake Fur Pouch”
Price: ¥4,489 (tax included)
Colors: White / Pink / Blue
Size: Height 14.5cm × Width 21cm × Gusset 3cm

■ “Bag Charm”
Price: ¥2,989 (tax included)
Colors: White / Pink / Blue
Size: Charm full length 18.5cm × Width 10cm × Gusset 3.5cm

(C)’25 SANRIO CO., LTD. APPR. NO. L660279

《Murata Makoto》

_

Source