Magical Girls Descend Upon Namjatown for a Deliciously Cute Collaboration!
The beloved anime Mahou Shoujo Madoka☆Magika is casting a magical spell over Tokyo’s indoor theme park, NAMJATOWN in Ikebukuro! A special collaboration event, “Mahou Shoujo Madoka☆Magika in NAMJATOWN,” kicks off on January 30, 2026, featuring the girls in stunning original outfits. Fans can look forward to exclusive goods, themed mini-games, and even magical desserts.
About Mahou Shoujo Madoka☆Magika
Mahou Shoujo Madoka☆Magika is a groundbreaking original anime that aired in 2011 for 12 episodes. The series, known for its deconstruction of the magical girl genre, captivated audiences with its mix of everyday life and thrilling, unpredictable twists. The creative dream team of director Shinbou Akiyuki, writer Urobuchi Gen (Nitroplus), original character designer Aoki Ume, and studio Shaft crafted a unique world that begins with the fateful meeting between the protagonist, Kaname Madoka, and a mysterious creature. The franchise expanded with two recap movies in 2012, [Zenpen] Hajimari no Monogatari (can be translated as [Part 1] The Beginning Story) and [Kouhen] Eien no Monogatari ([Part 2] The Eternal Story), followed by a new sequel film, [Shinpen] Hangyaku no Monogatari ([New Part] The Rebellion Story), in 2013. The highly anticipated latest film, Gekijouban Mahou Shoujo Madoka☆Magika 〈Walpurgis no Kaiten〉, is scheduled for release in February 2026.
Event Highlights: Games, Goods & Grub!
Join Kaname Madoka, Akemi Homura, Tomoe Mami, Miki Sayaka, Sakura Kyouko, and Kyubey as they appear in brand-new, park-exclusive illustrations. The event will feature mini-games with original prizes, a rally game, and a mouth-watering lineup of themed food and merchandise.
Mini-Game: “Spin! Walpurgisnacht Gachapon”
Test your luck at a special gachapon machine themed after the dread witch, Walpurgisnacht. Prizes vary based on your spin!
- A Prize: “Foil Acrylic Board” (7 types total)
- B Prize: “Witch Can Badge” (10 types total)
- C Prize: “Clear Sticker” (16 types total, random)
Cost: 600 yen (tax included) per try.
Rally Game: “Trace the Trajectory – Soul Gem Search Rally”
Embark on a quest to find the magical girls’ Soul Gems scattered throughout the park! Report your successful find to the reception to receive a participation prize: a “Charm-attached Name Acrylic Keychain” (5 types total).
Cost: 1,500 yen (tax included) per try.
Exclusive Original Goods
The collaboration boasts a fantastic range of items featuring the event’s original art! Look out for practical “Card Cases,” dazzling “Color Acrylic Stands,” sparkling “Acrylic Keychains,” “Clear Sheet Collections,” “Can Badge Collections,” and an “Acrylic Witch Sticker Collection.”
These goods will also be available for online purchase from January 30, 2026, at 10:00 to March 16, 2026, at 23:00, with shipping expected around April 2026. Details will be announced on the event’s official website.
Themed Desserts & Food
Satisfy your hunger with character and series-inspired meals like the “Puella Magi Holy Quintet Gyoza Fried Rice Plate” and a “Cream Cheese Parfait.” Purchasing eligible menus comes with a bonus “Illustration Sheet” (choose from 2 designs).
The “Soft Drink with Acrylic Coaster” includes a coaster featuring art from the simultaneously running character pop-up store. You can choose between Group A or B (each group has 6 types, random).
Don’t miss the “Fortune Latte,” where you can pick your favorite character from all 6 options!
Event Summary
“Mahou Shoujo Madoka☆Magika in NAMJATOWN” is a limited-time event running from January 30 to March 15, 2026.
Venue: NAMJATOWN (Ikebukuro, Tokyo)
Original Goods (Examples):
- Color Acrylic Stand (6 types): 2,000 yen each (Kyubey: 1,400 yen)
- Sparkling Acrylic Keychain (6 types): 1,000 yen each
- Card Case (5 types): 2,000 yen each
- Clear Sheet Collection (Random from 12 types): 500 yen
- Can Badge Collection (Random from 12 types): 550 yen
- Acrylic Witch Sticker Collection (Random from 10 types): 880 yen
Food & Desserts (Examples):
- “Puella Magi Holy Quintet” Gyoza Fried Rice Plate: 1,540 yen
- “Mascarpone!” Cream Cheese Parfait: 1,390 yen
- Kyubey’s Interference Shutdown Field Observation Lens Crepe: 1,400 yen
- Soft Drink with Acrylic Coaster (Random from 6 types in 2 groups): 1,200 yen
- Fortune Latte (6 types): 690 yen each
(All prices include tax.)
(C) Magica Quartet/Aniplex, Madoka Project
(C) Bandai Namco Experience Inc.
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