Horror Meets Fashion: Poppy Playtime Gets a ZOZOTOWN Makeover
The popular horror game series Poppy Playtime has teamed up with the fashion e-commerce giant ZOZOTOWN for a stylish collaboration. A line of college-themed limited-edition items launched on February 6, 2026.
About Poppy Playtime
Hailing from the United States, Poppy Playtime is a horror survival game developed and published by Mob Entertainment. The story pulls players into the mysterious disappearance of every employee at Playtime Co., a top-tier toy manufacturer. To uncover the truth, you must explore the now-abandoned factory. Inside, toys like the company’s mascot, the large humanoid doll Huggy Wuggy, lurk in the shadows, ready to jump-scare unsuspecting players. Fans are eagerly awaiting the next installment, Poppy Playtime Chapter 5, scheduled for release on February 19, 2026.
The Collaboration Collection
Characters from Poppy Playtime have made the leap from the screen to your wardrobe with this ZOZOTOWN apparel line.
The collection features T-shirts (Doey TEE, Poppy TEE), hoodies (Yarnaby Hoodie, Huggy Wuggy Hoodie), and more, all adorned with visuals and original illustrations of the game’s iconic characters.
With college-style logos and color schemes, the items perfectly capture the pop-infused, yet chilling, world of Poppy Playtime.
Popup Exhibition
To celebrate the launch, a selection of these collaboration items will be on display at a pop-up event from February 26 to March 8. You can find it at the Abeno Harukas Wing Building (9th Floor Event Space) in Osaka.
Order Details
The “Poppy Playtime × ZOZOTOWN” collaboration items are available for pre-order until March 10. Shipments are scheduled to begin in mid-May.
Product Lineup & Pricing
- Doey TEE (2 colors): 5,500 yen (tax incl.)
- Poppy TEE (2 colors): 5,500 yen (tax incl.)
- Prototype L/S TEE (2 colors): 6,490 yen (tax incl.)
- Yarnaby Hoodie (2 colors): 8,800 yen (tax incl.)
- Huggy Wuggy Hoodie (2 colors): 8,800 yen (tax incl.)
- Doey Tote Bag: 3,300 yen (tax incl.)
- Pins Set: 4,400 yen (tax incl.)
- Big Acrylicstand (2 types): 4,400 yen (tax incl.)
TM & © 2021-2026 Mob Entertainment, Inc.
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