A New Nostalgic Series: Sanrio’s “After school memories” Goods Are Here!
A new series of character goods featuring Sanrio’s beloved cast has been announced! Titled “After school memories,” this line is now available for purchase online and will be rolling out to various stationery and goods stores nationwide (like PLAZA) soon.
Relive Those School Days
The theme of “After school memories” is a nostalgic, emotional world that reminds you of those after-school hours back in the day. The designs feature the characters in adorable poses, set against motifs of slightly retro items like old-school flip phones (garakei) and digital cameras, all with a conscious nod to the trendy Y2K aesthetic.
The lineup includes practical items perfect for daily use, such as pouches, slide mirrors, pass cases, mini knapsacks, and hand towels.
Featured Items in the Collection
Slide Mirror (6 designs total, ¥1,980)
The Slide Mirror has a cute design that looks just like your favorite character transformed into a mirror. It has a shell-like, elegant gloss that changes its shine depending on the angle. Its compact size lets you toss it right into your pouch for quick and easy personal checks. Plus, the slide mechanism helps protect the mirror from scratches—a major win!
Carabiner (6 designs total, ¥1,980)
The charming Carabiner is shaped into the silhouette of a character and comes with a charm of that character holding a nostalgic item like a digital camera or flip phone. It includes a reel, so you can attach it to a pass case for quick access.
Tissue Pouch (6 designs total, ¥1,980)
The Tissue Pouch is decorated with characters and nostalgic item motifs. It has a main pouch section for small items like lip balm or eye drops, and a tissue compartment on the back. The character’s name is embroidered with lame (metallic) thread, giving it a subtly cute finish.
Box Pouch (6 designs total, ¥2,200)
The Box Pouch is a palm-sized item with a cute, puffy texture. The lame embroidery of the character’s name is a key point, and it even has an open pocket inside. Its versatile size is perfect for organizing small items or cosmetics. A pattern reflecting the series’ theme is discreetly designed on the gusset.
Mini Knapsack (6 designs total, ¥1,760)
A highlight of the Mini Knapsack is the sparkling embroidery of the character’s name. It’s great for holding cosmetics and other small items, or even for putting on your favorite stuffed toy for fun! The top of the mini knapsack features a subtle design based on the theme.
Drawstring Pouch (6 designs total, ¥1,760)
The simple Drawstring Pouch uses a color scheme based on each character’s image. The subtly shining embroidery of the character’s name is a key feature. It’s slightly roomy, making it perfect for storing mobile accessories like earbuds or power banks. It also works great as a gift bag for some sweets!
Small Case (6 designs total, ¥1,210)
The multi-purpose Small Case is ideal for outings or travel, neatly organizing tiny items like accessories or medicine. While its usability is a big plus, its adorable appearance is also a major charm. The character’s name is embroidered with a subtle shine.
Pass Case (6 designs total, ¥2,530)
The Pass Case has a base color inspired by the character, with lame thread embroidery as a highlight. It comes with a retractable reel strap for smart and easy access. It also includes a handy zippered pocket for coins.
Hand Towel (6 designs total, ¥770)
The Hand Towel uses Imabari towel fabric, known for being soft and highly absorbent, resulting in a fluffy handkerchief. It features a cute face design patch of the character, and the border color adds a nice accent.
Full Product Lineup & Pricing
- Slide Mirror: 6 designs, ¥1,980
- Carabiner: 6 designs, ¥1,980
- Tissue Pouch: 6 designs, ¥1,980
- Box Pouch: 6 designs, ¥2,200
- Mini Knapsack: 6 designs, ¥1,760
- Drawstring Pouch: 6 designs, ¥1,760
- Small Case: 6 designs, ¥1,210
- Pass Case: 6 designs, ¥2,530
- Hand Towel: 6 designs, ¥770
By Yoneda Kaori
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