Pomupomupurin & Friends: New Gashapon Keychains Let You Enjoy an Outing Mood

Get Ready for a Purin-fect Outing with New Sanrio Keyholders!

Sanrio’s beloved character, Pomupomupurin (also known as Pompompurin), is starring in a brand new capsule toy release! A charming keyholder series titled the “Pomupomupurin Hai! Poose! Keyholder” (which can be translated as “Pompompurin ‘Yes! Pose!’ Keyholder”) has been announced, designed to add a dash of adventure to your daily travels. Mark your calendars, as these will start popping up at capsule toy vending machine corners across Japan sequentially from mid-February 2026.

The full lineup of adorable keyholders.

What Makes This Keyholder So Special?

The “Pomupomupurin Hai! Poose! Keyholder” isn’t your average accessory. It features a clever design where, when you peek through the keyhole, it creates the magical illusion that Pomupomupurin and friends have popped into your everyday surroundings! It’s a delightful collection celebrating the iconic character’s 30th anniversary, featuring the cheerful pudding dog alongside his cute companions.

Meet All Six Lovable Designs

The series boasts a total of six heart-melting designs, each capturing a different moment of friendship and fun. Here’s what you can collect:

“Sukoon to osuwari” (Sitting Nicely with Scone): Featuring a calmly seated Pomupomupurin with his friend Sukoon (Scone).
“Gyuuutto Mafin” (Hugging Muffin Tight): Pomupomupurin takes center stage, giving Mafin (Muffin) a big, warm hug.
“Pyon to Janpu Mafin mo issho” (Jumping Up with Muffin): A playful jump with Mafin in tow.
“Runrun Mafin mo issho” (Cheerfully with Muffin): A happy, cheerful scene featuring Mafin.
“Beguru to nikkori” (Smiling with Bagel): A friendly smile shared with Beguru (Bagel).
“Are? Purin wa doko??” (Huh? Where’s Pudding??): A cute, curious design that’s sure to grab attention.

Perfect for Spring Adventures

As the weather gradually gets warmer, these keyholders are the perfect companion for hanami (cherry blossom viewing), picnics, or any little outing. They’re a fun way to bring a piece of Sanrio charm into your daily adventures and celebrate Pomupomupurin’s milestone year.