The TV anime Hikaru ga Shinda Natsu and the online shop ANIMATION ADDICT STORE are collaborating on a new brand, neneon. Pre-orders for the collaboration goods have begun.
Big T-shirt (2 types) ¥4,620 (tax incl.)
Hikaru ga Shinda Natsu is a youth horror series serialized by Mokumoku Ren in Young Ace UP, with a novelization by Mio Nukaga. It follows ordinary high school boy Yoshiki (Tsujinaka Yoshiki) as he experiences various strange events alongside Hikaru, a mysterious being who imitates his childhood friend Kido Hikaru.
The TV anime was directed and series-composed by Ryohei Takeshita (Jellyfish Can’t Swim in the Night), with character design and chief animation direction by Yuichi Takahashi, “gory animator” Masanobu Hiraoka, and animation production by CygamesPictures. The cast includes Chiaki Kobayashi as Yoshiki (Tsujinaka Yoshiki) and Shuichiro Umeda as Hikaru. It aired from July to September 2025, and a second season has been greenlit.
neneon is a series with a unique, addictive design that blends neon, retro, and a relaxed feel.
Envelope case (2 types) ¥1,980 (tax incl.) — A multi-purpose case made of translucent material that allows you to see the contents easily.
Hand towel (2 types) ¥1,694 (tax incl.) — A soft, plush hand towel that is easy to use daily.
Big T-shirt (2 types) ¥4,620 (tax incl.) — A relaxed silhouette that creates a casual, effortless look.
Detachable acrylic keyholder (4 types) ¥1,694 (tax incl.) — Features pop colors and detachable parts.
Big acrylic stand (4 types) ¥1,870 (tax incl.) — A large, eye-catching stand that makes you want to take a photo.
Aurora acrylic stand (4 types) ¥2,200 (tax incl.) — A stand with neon-like colors that evoke a mysterious atmosphere.
Aurora can badge (4 types) ¥715 (tax incl.) — Pop colors and varied shapes that make you want to collect them all.
Pre-orders are being accepted at the ANIMATION ADDICT STORE until June 7. Shipping is scheduled to begin in mid-September 2026.
© Mokumoku Ren / KADOKAWA, Hikaru ga Shinda Natsu Production Committee
—Kaori Yoneda
