Sanrio’s popular character Cinnamoroll and Asakusa Bunko, a leather goods brand dyed by yuzen craftsmen, have collaborated to release a long wallet.
Cinnamoroll Asakusa Bunko(R) Long Wallet
Currently, Sanrio is holding the “2026 Sanrio Character Grand Prix”, and the interim results have been announced. Taking first place was Pompompurin, who claimed the top spot last year for the first time in nine years. Initially ranked second in the first report, Pompompurin rose to first place in the interim results, gaining strong support overseas by achieving provisional first place in 11 countries and regions. Following in second place is Cinnamoroll, and third place is Pochacco, drawing attention toward the final results.
Cinnamoroll Asakusa Bunko(R) Long Wallet
The wallet features Cinnamoroll enjoying time surrounded by Café Cinnamon’s famous cinnamon rolls, expressed in sky-blue Asakusa Bunko leather that reflects the color of the sky. Using white leather specialty from the Banshu region, motifs of Cinnamoroll in various poses and shooting stars are dyed vividly using the kata-yuzen technique. Furthermore, embossing is applied to the pattern, giving it a fluffy and adorable raised design.
Cinnamoroll Asakusa Bunko(R) Long Wallet
Cinnamoroll Asakusa Bunko(R) Long Wallet
Cinnamoroll Asakusa Bunko(R) Long Wallet
The entire wallet is decorated with designs of topping sugar, steam resembling clouds, and twinkling shooting stars. Various poses of Cinnamoroll carrying sweets as the shop’s mascot can also be enjoyed. A key point is that the front and back have slightly different motifs.
Cinnamoroll Asakusa Bunko(R) Long Wallet
Size: approx. 10.5 × 19 × 2.4 cm (height × width × thickness), weight approx. 180g. The zipper pull features Cinnamoroll and a shooting star design.
Cinnamoroll Asakusa Bunko(R) Long Wallet
It includes 12 card pockets, a bill compartment that can hold banknotes without folding, and a zippered coin pocket, with a total of 19 pockets for neatly storing cards and coins. It is designed with usability and functionality in mind.
Cinnamoroll Asakusa Bunko(R) Long Wallet
The wallet comes in a special box with the same design embossed in gold foil on the lid. It is also perfect as a gift for a loved one.
This product is currently on sale at the PREMICO online shop.
■ Product Information
Product name: Cinnamoroll Asakusa Bunko(R) Long Wallet
Price: 39,800 yen (tax included 43,780 yen)
Release date: Tuesday, May 19, 2026
(C) 2026 SANRIO CO., LTD. APPROVAL NO. L665955
