A new line of Pokémon-themed reconstruction support products, the “Wajima Pudding ~Pokémon and Connecting Noto~,” goes on sale June 8, 2026. Developed in cooperation with the Pokémon With You Foundation, these puddings are part of the recovery effort for the 2024 Noto Peninsula earthquake.
The broader “POKEMON with YOU” social contribution initiative was launched in the wake of the Great East Japan Earthquake of March 11, 2011, aiming to build a brighter future where children can truly smile through disaster prevention, children’s cafeteria support, ICT education, and environmental activities.
Each pudding is handcrafted using eggs and milk from livestock raised on the Noto Peninsula, a Globally Important Agricultural Heritage System site. The result is a rich, melt-in-your-mouth custard with a silky-smooth texture. It can be enjoyed plain or with the included caramel sauce.
Wajima Pudding ~Pokémon and Connecting Noto~
The packaging features a variety of Pokémon, carrying wishes for recovery and a desire to bring smiles to Noto.
Wajima Pudding ~Pokémon and Connecting Noto~
Wajima Pudding ~Pokémon and Connecting Noto~
The product is available at Waiichi Store NAKAURAYA, Noto Reconstruction Support Station, and the Nakauraya Online Shop.
■ Product Details
Product name: Wajima Pudding ~Pokémon and Connecting Noto~
Price: 1 cup 500 yen (tax incl.) / 3-cup set 1,683 yen (tax incl.) / 6-cup set 3,324 yen (tax incl.)
Shelf life: 10 days (refrigerated)
Ingredients: [Pudding] Milk (raw milk from Ishikawa Prefecture, Noto), eggs, sugar, cream, sweetened condensed milk, vanilla flavoring; (contains egg and milk components)
[Caramel sauce] Sugar
■ Sales Locations
・Waiichi Store NAKAURAYA (Hours: 9:00–16:00)
4-91 Kawai-machi, Wajima City, Ishikawa Prefecture 928-0001
・Noto Reconstruction Support Station (Hours: 10:00–18:00)
Cross Gate Kanazawa 1F, 1-5-3 Hirooka, Kanazawa City, Ishikawa Prefecture 920-0031
・Nakauraya Online Shop
(C)Pokemon. (C)Nintendo/Creatures Inc./GAME FREAK inc.
