Virtual YouTuber Kizuna AI is joining forces with Diana Co., Ltd. for a second limited-time in-store promotion. The campaign runs for 14 days from June 17 to June 30, 2026, leading up to Kizuna AI’s birthday on June 30.
New Visuals and Freebies
Newly photographed visuals show Kizuna AI wearing Diana’s popular sneaker brand “+diana” and Diana’s BAG. These visuals will be displayed at storefronts and on social media.
During the campaign, customers who spend 10,000 yen or more (tax included) per transaction will receive a clear file or sticker featuring the new visuals, while supplies last. Additionally, customers who register as “diamo” members will receive an original acrylic stand with a message.
About Kizuna AI
Kizuna AI began activities in 2016 as the world’s first virtual YouTuber. She has worked as a character and talent, driving the expansion of the VTuber market through multifaceted activities. After a three-year sleep period starting in 2022, she resumed activities on February 26, 2025. With the desire to connect with people around the world, she now focuses on music, which transcends language barriers.
Digital Novelty
To commemorate the in-store promotion, a 3D model of the sneakers worn by Kizuna AI will be distributed for free for a limited time on the online shop “?dianashoes.com?” on BOOTH, a marketplace for creators. The 3D model can be used on the social VR platform VRChat.
Distribution period: June 17, 2026 (Wed) 12:00 – June 30, 2026 (Tue) 23:59
Featured Items
Ribbon Knit SNEAKEARS
Item number: MF45521
Price: 18,700 yen (tax included)
Heel height: 5cm
Size range: 21.5–26.0cm
Colors: Black, Ivory
A feminine pair of popular sock sneakers with a bold big ribbon. The grosgrain ribbon and sneaker sole create a sweet but not overly mature look. The knit material is water-repellent, combining visual appeal with practicality for daily use. The soft, elastic EVA foam sole is very lightweight, offering a light feel despite the volume.
Happy mini boston bag
Item number: KB6128
Price: 17,050 yen (tax included)
Size: 190×270×130/90 mm (height × width × girth / handle)
Colors: Black, Sepia, Ivory
A simple, elegant mini Boston bag with a mini bag charm. The smiling mini bag with a tongue-out design is a cheerful item that makes both the holder and those around them happy. It comes with a dedicated chain shoulder strap, and the charm can be used alone. The bag body is soft with gathers, easy to pair with any style, and compact yet practical enough to hold a 500ml PET bottle.
Promotion Details
Period: June 17 (Wed) – June 30 (Tue), 2026
Participating Stores:
- Diana Sapporo PARCO
- Diana Ikebukuro PARCO
- Diana Shinsaibashi PARCO
- Diana Nagoya PARCO
- Diana Hiroshima PARCO
- Diana ESPAL Sendai
- Diana Kanazawa Hyakuban-gai Rinto
- Diana Takasaki Monterey
- Diana Lumine Est Shinjuku
- Diana LaLaport TOKYO-BAY
- Diana Solaria Plaza
- Artemis by Diana Tokyo Solamachi
Novelty Campaign: Customers spending 10,000 yen or more (tax included) per transaction will receive one clear file or sticker featuring the new illustration, while supplies last. Diamo members will also receive an original acrylic stand with a message. Note: limited quantities, subject to end without notice. One of each per group.
(C)Kizuna AI
