Thai dessert brand Butterbear (バターベア) has teamed up with roomwear label SNIDEL HOME (スナイデル ホーム) for a charming collection of apparel and accessories. The lineup went on sale June 26, 2026 at the official online store and direct retail locations.
Affectionately known as Nong Noey (ノーン・ヌーイ), Butterbear is a fluffy, lovable character that aims to melt hearts like warm butter. This collaboration pairs the bear with catchy check patterns, creating a special collection that gently accompanies everyday life.
Many items feature three-dimensional Butterbear plushies that can be detached, making it feel as if the character is right there beside you. The collection is designed to let fans enjoy buttery-soft, fun moments together with Butterbear.
Knit Series
The soft-touch lightweight knit series includes a preppy-style half-sleeve pullover with line jacquard and gingham check shorts. The left hem of the shorts is adorned with a removable Butterbear plush attached via snap button.
Knit Pullover & Knit Shorts
Knit Pullover & Knit Shorts
The knit cardigan features Butterbear, red hearts, and logo jacquard scattered across the design. It has three-dimensional heart buttons, and the top button is a removable Butterbear plush. The back is decorated with a large SNIDEL HOME logo and character jacquard, making it adorable from every angle.
Knit Cardigan
Knit Cardigan
Open-Collar Shirt & Long Pants
Made from smooth rayon, the open-collar shirt and cut long pants feature a cute gingham check pattern with Butterbear graphics and small frills for a slightly girly touch.
Open-Collar Shirt & Cut Long Pants
Open-Collar Shirt & Cut Long Pants
Zip Hoodie
The zip hoodie has a longer back hem and a relaxed silhouette for a trendy look. Made from soft cotton-blend fleece, it is lightweight enough for all seasons. The chest pocket features a large “B” sagara embroidery, and inside the pocket is a removable Butterbear plush attached with a snap button.
Hoodie
Hoodie
T-Shirt
The T-shirt uses smooth rayon with a large Butterbear graphic printed in different designs per color. It features a contact cooling finish for a cool, comfortable feel, and a relaxed silhouette.
T-Shirt
T-Shirt
Phone Strap
A phone strap combining colorful beads with a Butterbear plush. The beads include heart motifs and the initials of Butterbear and SNIDEL HOME. It can also be used as a bag charm.
Phone Strap
Phone Strap
Tumbler
A straw tumbler printed with Butterbear in a gingham check pattern. The removable leather-like sleeve features a Butterbear plush. Both the tumbler and sleeve can be used separately.
Tumbler
Room Shoes
The knit room shoes have a red heart and a three-dimensional Butterbear on top, offering a voluminous, catchy look with a soft feel. The open-toe sandal design is recommended for warmer months. The insole is embroidered with double-name logos and Butterbear’s face.
Room Shoes
Room Shoes
Blanket
A blanket with a heart jacquard pattern in soft lightweight knit. Like other items, it comes with a removable Butterbear plush attached by a button. Draping it over your knees or shoulders lets you relax together with Butterbear.
Blanket
Pouch
A zippered pouch made from gingham check fabric with a crinkled texture, featuring a Butterbear plush attached. It has a half-moon shape with frills on both sides and an inner pocket.
Pouch
Pouch
Item List (All prices include tax)
- Knit Pullover: ¥8,580 (Colors: WHT, LPNK, MNT)
- Knit Shorts: ¥7,920 (Colors: RED, LPNK, MNT)
- Open-Collar Shirt: ¥8,910 (Colors: RED, BRW, LBLU)
- Cut Long Pants: ¥8,910 (Colors: RED, BRW, LBLU)
- Knit Cardigan: ¥14,080 (Colors: WHT, LPNK, MNT)
- Hoodie: ¥12,100 (Colors: IVR, GRY, PNK)
- T-Shirt: ¥6,930 (Colors: OWHT, MNT, PNK)
- Phone Strap: ¥6,380 (Colors: OWHT, MNT, LPNK)
- Tumbler: ¥8,580 (Colors: RED, BRW, LBLU)
- Room Shoes: ¥7,920 (Colors: RED, LPNK, MNT)
- Blanket: ¥8,580 (Color: WHT)
- Pouch: ¥6,820 (Colors: RED, PNK, MNT)
Availability
The collaboration items are available at SNIDEL HOME direct stores nationwide, the SNIDEL HOME OFFICIAL ONLINE STORE, USAGI ONLINE, ZOZOTOWN, and Rakuten. The theme is “A very buttery welcome to our world!” Don’t miss these special pieces.
(C) Butterbear.
《堀めぐみ》
