Sanrio Characters are joining forces with the mascots of popular snack and instant noodle makers for a new FamilyMart-exclusive campaign. Titled “Sanrio Characters × Maker Mascots Big Gathering! Campaign,” the promotion will roll out sequentially at approximately 16,400 FamilyMart stores nationwide starting August 4, 2026.
Original Goods with Purchase
During the campaign, customers who purchase two eligible items will receive one randomly selected original good featuring both Sanrio Characters and the maker mascots. The lineup includes acrylic charms in two waves.
First Wave: Acrylic Charm (8 types)
Second Wave: Acrylic Charm (5 types)
Stamp Campaign via Famipay
Additionally, shoppers who show the FamilyMart app “Famipay” when buying eligible products can collect stamps. Depending on the number of stamps accumulated, participants can enter a lottery to win original goods or FamilyMart points.
Stamp 5-Course Storage Box (13 items): 20 winners
Stamp 3-Course Original Sticker (print code): 500 winners
Separate Sanrio Goods on Sale
Alongside the campaign, FamilyMart will also sell a selection of Sanrio Characters merchandise in stores. Items include nail parts, capsule stickers, snack stickers, and slide mirror keyholders.
Kyaraneiru Parts – Hello Kitty Red/Black Assortment, My Melody & Kuromi – ¥900 each (tax-in ¥990)
Hello Kitty Sparkling Capsule Sticker – ¥480 (tax-in ¥528)
Sanrio Characters Snack Sticker – ¥500 (tax-in ¥550)
Sanrio Characters Slide Mirror Keyholder – ¥900 (tax-in ¥990)
Campaign Period and Notes
The campaign runs from 10:00 AM on Tuesday, August 4, 2026, through Monday, August 31, 2026. Prizes are available while supplies last, so fans are encouraged to visit FamilyMart early. For details on participating store locations, check the official campaign website.
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