Rilakkuma fans, get ready for a wave of nostalgia! A new merchandise series, “Ano Koro no Rilakkuma” (That Time’s Rilakkuma), is set to arrive in stores and online shops across Japan starting around September 2026. The collection brings back artwork from some of the most cherished themes from Rilakkuma’s early years, spanning 2003 to 2012.
Rilakkuma made his debut in 2003 as a San-X character, famously living with the office worker Kaoru and her household, alongside Korilakkuma and Kiiroitori. This new series celebrates those years with designs from memorable themes such as “Rilakkuma Toujou” (Rilakkuma’s debut), “Oyasumi” (Goodnight), “Honey & Smile”, “Osoto de Goron” (Lying Around Outside), and “Ichigo” (Strawberry).
Air-in Mascot Sticker
One of the highlights is the “Air-in Mascot Sticker” – a playful shakeable mascot sticker that lets you enjoy a satisfying rattling sound. The lineup includes eight different designs, each featuring nostalgic Rilakkuma art.
Secret Memo
For those who love a surprise, the “Secret Memo” set includes eight different designs, and you won’t know which one you’ll get until you open it. It’s the perfect pick-me-up for collectors and stationery lovers alike.
Hanging Plush
Four popular themes – “Osoto de Goron,” “Ichigo,” “Honey & Smile,” and “Usagi to Asobo” (Play with Rabbit) – have been turned into adorable hanging plushies. Each one features a trendy loop with a logo, making them easy to attach to bags or keys.
2026 also marks the 10th anniversary of Chaikoi Koguma, adding an extra layer of celebration to this nostalgic lineup. If you’re looking for a way to relive those early Rilakkuma days, this is your chance to grab some exclusive merchandise that captures both the old charm and a fresh touch of cuteness.
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