TV anime “Blue Lock” characters Isagi Yoichi, Itoshi Rin, Nagi Seishirou and others are heading to Lawson stores across Japan in sharp blue suits and sunglasses from September 15, 2026. The campaign is available at most Lawson locations, excluding some shops, Natural Lawson, Lawson Store 100, and L Mini Mart. Fans can get exclusive original clear files as a first-come, limited-quantity bonus.
The original work behind the anime is the soccer manga that won the 45th Kodansha Manga Award in the shonen category. It is written by Kaneshiro Muneyuki and illustrated by Nomura Yuusuke, currently serialized in Weekly Shonen Magazine. The story follows the Blue Lock project, established by the Japan Football Union to nurture a striker who can lead the country to World Cup victory. Three hundred high school forwards are selected and forced to compete in a survival-style selection to become the world’s greatest striker.
The TV anime aired for two consecutive cours starting in October 2022, and the theatrical film “Blue Lock the Movie -Episode Nagi-” opened in April 2024. The second season aired in October with 14 episodes, and a sequel to the TV series was announced at the “Blue Lock Egoist Festa 2025” event in September 2025.
Original Clear File and Laser Card Giveaways
Six characters—Isagi Yoichi, Chigiri Hyoma, Nagi Seishirou, Mikage Reo, Itoshi Rin, and Itoshi Sae—are featured in the Lawson campaign. By purchasing three eligible snack items, customers receive an original clear file of their choice. The giveaway is limited to one per transaction per store, with a maximum of six files total.
Additionally, buying two eligible jelly drinks qualifies for an original laser card featuring the same six characters. The cards measure approximately H80 x W60 mm.
Limited-Edition Toppo Packages
Lawson will also sell snacks in exclusive Blue Lock packaging. Both “Toppo Blue Lock” and “Toppo The Chocola Blue Lock” include an original clear card inside, and the mini character illustrations on the package are particularly adorable.
Original Goods at Lawson Stores
A dedicated lineup of original goods is available at Lawson storefronts, @Loppi, and HMV. This includes acrylic stands, random can badges, and ribbon keychains. The Lawson storefront goods are sold at the comic book shelves.
Reservation-Only Merchandise
@Loppi and HMV are also offering reservation-only items. The lineup includes the soft “Milk Pastel Plush” in six varieties, can badge with case sets, acrylic deco frames, gacha character pouches, and ribbon charms. Reservations open from September 15 at 10:00 AM until October 19 at 11:30 PM, with pickup starting December 17 (the Milk Pastel Plush will be available from February 25, 2027).
Copier Machine Original Fans
Don’t miss the original fans available through Lawson Print at in-store multifunction copiers. A total of 12 designs feature full-body illustrations and mini character art, printed on A3 plain paper.
If you want to see these egotists in style, head to your nearest Lawson. The original clear files and packaged snacks are limited in quantity and will be gone once they run out, so be sure to visit early.
■ Lawson, @Loppi, HMV Limited Original Goods
・Acrylic stand (6 types): 1,870 yen each (tax incl.)
・Can badge (random, 12 types): 550 yen (tax incl.)
・Ribbon keychain (6 types): 1,210 yen each (tax incl.)
■ @Loppi, HMV Reservation-Only Goods
・Milk Pastel Plush (6 types): 2,530 yen each (tax incl.)
・Can badge + badge case (6 types): 2,750 yen each (tax incl.)
・Acrylic deco frame (6 types): 3,520 yen each (tax incl.)
・Gacha character pouch (6 types): 3,630 yen each (tax incl.)
・Ribbon charm (6 types): 2,200 yen each (tax incl.)
■ Copier Machine Original Fan (12 types): 350 yen each (tax incl.)
(C) Kaneshiro Muneyuki, Nomura Yuusuke, Kodansha / “Blue Lock” Production Committee
(C) Lawson, Inc.
