The world of Shingeki no Kyojin is teaming up with the convenience gym chocoZAP for the first time. The collaboration campaign kicks off on September 17, 2026, at all chocoZAP locations in Japan, with the slogan “#Shingeki no 5 fun” (roughly “5 minutes of Attack on Titan”), aiming to break down the mental barriers people feel about starting exercise.
Campaign Concept: #Shingeki no 5 fun
chocoZAP, operated by RIZAP Inc. (a consolidated subsidiary of RIZAP Group), has promoted a “1-day-5-minute light exercise and health habit program” since its July 2022 launch. As of February 12, 2026, the gym chain had grown to 1,862 stores nationwide and 1.113 million members, according to RIZAP Group materials.
This collaboration combines chocoZAP’s “5 minutes a day” philosophy with the Shingeki no Kyojin universe. The initiative targets people in their 20s and 30s—the demographic that wants to work out but struggles to take the first step—using the excitement of favorite characters as a gateway to health.
Exclusive Parody Manga and In-Store Videos
As part of the collaboration, a parody manga featuring Eren Yeager and Levi Ackermann, along with limited in-store videos, will be distributed.
Visit Rewards and SNS Giveaway
Visitors to participating chocoZAP stores can earn exclusive collaboration goods based on the number of visits. Rewards include a T-shirt and an acrylic stand (both at 10 visits), a diorama acrylic stand, and a die-cut sticker (at 40 visits, with two designs).
In addition, an SNS campaign will offer a limited stainless steel bottle to randomly selected participants who follow and repost the official X (formerly Twitter) account.
