Miffy and Melanie Pop Up in New MILKFED. Collaboration Line with Online-Exclusive Pouch

Miffy and Melanie join forces with MILKFED. for a cute new collaboration, including T-shirts with peek-a-boo badges and a house-shaped tote. Available

2026-09-20OkabeRintarou2 min read
Miffy and Melanie Pop Up in New MILKFED. Collaboration Line with Online-Exclusive Pouch

A new lineup of collaboration items between Miffy and the fashion brand MILKFED. has arrived. The collection went on sale on September 18, 2026, at the official online store “calif,” ZOZOTOWN, and all MILKFED. locations nationwide.

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The collaboration brings together Miffy and Melanie, Miffy’s pen pal, with MILKFED.’s distinctive BAR logo adorning the characters. The lineup includes T-shirts with a detachable Miffy badge, a house-shaped tote featuring Miffy peeking out from a window, and a keychain-style doll pouch that previously sold out last year.

Products and Prices

The available items are:

  • MILKFED. x MIFFY AND MELANIE S/S TEE – 7,150 yen
  • MILKFED. x MIFFYS HOUSE BAG – 6,600 yen
  • MILKFED. x MIFFY AND MELANIE KEYCHAIN POUCH – 4,620 yen

The T-shirt features an adorable design with Miffy peeking out from a house-shaped pocket on the chest. The Miffy motif is actually a removable badge with a clip and pin closure, allowing fans to attach it to their own bags or hats for a personalized touch.

The house-shaped bag takes the silhouette of Miffy’s home, crafted in durable canvas with color stitching to bring out the windows and roof. Miffy appears peeking from a window, while the back shows an embroidered Miffy and Melanie along with the collaboration logo “milkfed. meets miffy.” The bag also has generous gussets for extra storage.

The keychain pouch is a soft, cuddly mascot keychain with a hidden zipper at the back, making it a mini pouch for small items like lip balm, earphones, or medicine. A silver charm shaped like Miffy’s face adds a polished finish to the design.

In addition, an online-exclusive version of the keychain pouch featuring Melanie is available for 4,620 yen. This marks the first time a Melanie doll pouch has been offered by MILKFED.

Pre-orders opened on September 11 at the official online store “calif” and all MILKFED. stores, with general sales beginning on September 18 via the same channels plus ZOZOTOWN.

With Miffy and Melanie at the forefront, this collaboration brings practical yet charming merchandise that fits easily into daily life.

(C)Mervis bv

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