The theatrical anime Gekijouban Mahou Shoujo Madoka☆Magica: Walpurgis no Kaiten is partnering with family restaurant Joyfull for a limited digital collaboration. The campaign is set to run from October 6, 2026 at 15:00 until November 10, 2026 at 15:00.
A New Sequel With Returning Main Staff
Gekijouban Mahou Shoujo Madoka☆Magica: Walpurgis no Kaiten is a completely new theatrical anime produced with main staff members such as Shinbou Akiyuki, Urobuchi Gen, and Aoki Ume reuniting. It continues from the shocking final scene of 2013’s [Shinpen] Hangyaku no Monogatari as a legitimate sequel, and it was released on August 28.
For the collaboration, a special key visual has been drawn. It shows the magical girls wearing Joyfull uniform-style outfits. Kaname Madoka, Akemi Homura, Miki Sayaka, Sakura Kyouko, Tomoe Mami, and Momoe Nagisa appear with popular menu items, bringing a colorful look to the campaign.
Limited Acrylic Stands
The key visual is used for limited acrylic stands that are only available through this collaboration. The lineup pairs each character with a Joyfull menu item, including Kaname Madoka with the Twin Hamburger and Akemi Homura with Spaghetti made with plenty of mentaiko (using Shokutaku no Yamaya mentaiko).
| Item | Details |
|---|---|
| Product | WEB reservation-exclusive Collaboration Limited Original Design Acrylic Stand (limited quantity) |
| Set | 6-piece acrylic stand set: 4,500 yen (4,950 yen including tax) *First 1,500 units |
| Reservation period | October 6, 2026 (Tue) 15:00–November 10, 2026 (Tue) 15:00 |
| Pickup period | January 12, 2027 (Tue) 15:00–January 31, 2027 (Sun) 15:00 |
| Designs | Kaname Madoka / Twin Hamburger; Akemi Homura / Spaghetti made with plenty of mentaiko (using Shokutaku no Yamaya mentaiko); Miki Sayaka / Chicken Doria; Sakura Kyouko / Joyfull Shio Karaage; Tomoe Mami / 5-cheese melty cheese-in hamburger; Momoe Nagisa / Jill-san no N.Y. Cheesecake |
| Size | Body: H113–142mm × W54–75mm; base: within H50mm × W50mm |
Orders are accepted only through the takeout WEB reservation service. Customers must choose their desired pickup store, and payment is by advance payment only. Store orders are not accepted. Purchases are limited to three per person, sales end once the planned quantity is reached, and cancellations after purchase are not possible. Commercial or resale purchases are strictly prohibited; if resale activity is discovered, future orders may be refused.
App and SNS Campaigns
Official app and social media campaigns will also be held, allowing anyone to participate easily. Prizes include collaboration original goods and meal tickets. During the campaign, the official app will offer collaboration-limited design visit stamps.
Collaboration-Limited Visit Stamps
The official app also offers collaboration-limited original design visit stamps in six designs. The stamp designs change at 15:00 on the following dates.
| Character | Period |
|---|---|
| Kaname Madoka | October 6 (Tue) 15:00–October 12 (Mon, holiday) 15:00 |
| Akemi Homura | October 12 (Mon, holiday) 15:00–October 18 (Sun) 15:00 |
| Tomoe Mami | October 18 (Sun) 15:00–October 24 (Sat) 15:00 |
| Miki Sayaka | October 24 (Sat) 15:00–October 30 (Fri) 15:00 |
| Sakura Kyouko | October 30 (Fri) 15:00–November 5 (Thu) 15:00 |
| Momoe Nagisa | November 5 (Thu) 15:00–November 10 (Tue) 15:00 |
After the campaign ends, from November 10 (Tue) at 18:00 onward, the collaboration-limited design stamps will be changed to versions that do not display the character illustrations.
Official App: Digital Meal Ticket
The Joyfull official app will give away 500 yen worth of digital meal tickets (tax included). During the campaign, applicants who submit receipts totaling 1,500 yen (tax included) or more for eat-in or takeout will be entered into a lottery, and 300 people will win.
How to apply:
- Download the Joyfull official app.
- Access the campaign page from the official app.
- Upload a photo of an eat-in or takeout receipt for 1,500 yen or more to complete the application. The lottery result is shown immediately.
The amount accumulates, and one entry is possible for every 1,500 yen (tax included). Each person can win only once. Receipts must be from eat-in or takeout purchases made during the campaign. Delivery and the Joyfull official online shop are not eligible. For both eat-in and takeout, formal receipts (ryoushuusho) cannot be used for applications.
LINE Official Account: Paper Meal Ticket
The Joyfull LINE official account campaign offers 500 yen worth of paper meal tickets (tax included). Applicants who submit receipts totaling 1,500 yen (tax included) or more for eat-in or takeout will be entered into a lottery.
- Add the Joyfull LINE official account as a friend.
- Access the campaign page from a message or the menu.
- Upload a photo of an eat-in or takeout receipt for 1,500 yen or more to complete the application.
The amount accumulates, and one entry is possible for every 1,500 yen (tax included). Each person can win only once. Receipts must be from eat-in or takeout purchases made during the campaign. Delivery and the Joyfull official online shop are not eligible. For both eat-in and takeout, formal receipts (ryoushuusho) cannot be used for applications. Prizes are scheduled to be shipped around mid-December 2026.
Official X: Original Design Accessory Case
On Joyfull’s official X account, 20 winners will be chosen by lottery to receive a collaboration-limited Original Design Accessory Case.
- Follow Joyfull’s official X account.
- Quote post Joyfull’s campaign post with the hashtag #まどかマギカジョイフルコラボ to complete the application.
Winners will be notified by DM after the lottery, and prizes are scheduled to be shipped around mid-December 2026.
Official Instagram: Original Blanket
On Joyfull’s official Instagram account, 20 winners will be chosen by lottery to receive a collaboration-limited design Original Blanket.
- Follow Joyfull’s official Instagram account.
- Post a photo with the hashtag #まどかマギカジョイフルコラボ to complete the application.
Winners will be notified by DM after the lottery, and prizes are scheduled to be shipped around mid-December 2026.
Campaign Period and Notes
The collaboration runs until November 10, 2026 at 15:00. Fans can enjoy a special time at Joyfull while seeing the magical girls in their unique collaboration looks.
Photos and illustrations are images. Designs, colors, specifications, and other details may change. The campaign may end without notice.
(C) Magica Quartet/Aniplex,Madoka Project
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