B-R 31 Ice Cream’s Happy ICE CREAM CHRISTMAS campaign will run from November 1 to December 25, 2026, offering ice cream cakes themed around Pokemon, Universal Studios Japan (USJ), and Sanrio Characters. Mobile order reservations began on October 9.
Three Character Cakes for the Holiday Season
Pokemon Christmas Ice Cream Cake
Marking Pokemon’s 30th anniversary, the Pokemon Christmas Ice Cream Cake turns the entire cake into a Christmas gift box, with a large whipped cream ribbon at its center. Pikachu and Eievui chocolate plates are included, along with picks of the Kantou region’s first partner Pokemon Fushigidane, Hitokage, Zenigame, and Metamon that can be freely arranged. The base paper features a present pattern and a gathering of the Pokemon appearing on the cake, while the film also shows many Pokemon, giving the design the feel of gift wrapping paper. The flavors combine the popular Popping Shower and Chocolate Chip.
Price: 4,400 yen
Size: No. 5 / approx. 15.5 cm diameter x 5 cm height
Universal Studios Japan 25th Anniversary Palette 6
The Universal Studios Japan 25th Anniversary Palette 6 is a special collaboration ice cream cake celebrating USJ’s 25th anniversary, packed with the park’s happy worldview.
Each of the six pieces is decorated with chocolates themed to six characters, expressing USJ’s colorful, bursting atmosphere. Separate character picks are included for free decoration, so decorating with family or friends can make a party scene even livelier. The cake centers on classic flavors popular at B-R 31 Ice Cream, and the six pieces offer a total of eight flavors. Choosing which character piece to take is likely to spark conversation when cutting the cake. From the film and base paper to the special box, the cake features limited designs full of the special feeling of USJ’s 25th anniversary, building a happy mood before the box is even opened. It aims to bring the excitement of being in the park to Christmas parties and special moments at home.
Price: 4,900 yen
Size: No. 5 / approx. 16 cm diameter x 5 cm height
Sanrio Characters Christmas Palette 6
The Sanrio Characters Christmas Palette 6 brings together Sanrio’s cute characters for a Christmas cake. Hello Kitty, Cinnamoroll, My Melody, Pompompurin, Kuromi, and Pochacco are designed as sugar candies dressed as Santa Claus.
The image is of snow falling from snow clouds to give Sanrio Characters a sparkling white Christmas. The pastel-colored, gentle atmosphere scattered with snowflakes is part of its appeal. The film shows each character preparing presents, while the base paper depicts them handing over a present with a ‘Douzo!’ scene. The flavors include nine colorful varieties across six pieces, making for a lively selection.
Price: 4,900 yen
Size: No. 5 / approx. 16 cm diameter x 5 cm height
Campaign and Reservation Details
Campaign period: November 1 (Sun) to December 25 (Fri), 2026. All products will end as soon as they are gone.
Mobile order reservations: October 9 (Fri) at 11:00 to December 23 (Wed) at 15:00. For the Christmas Party Set, reservations run from October 30 (Fri) at 11:00 to December 23 (Wed) at 15:00. Pickup period: December 19 (Sat) to December 25 (Fri).
In-store reservations: From October 9 (Fri). For the Christmas Party Set, from October 30 (Fri). Please confirm the pickup period when making a reservation.
Mobile order availability varies by store; check the B-R 31 Ice Cream website for participating stores. Some stores do not support mobile order reservations. Reservations and products are available while supplies last.
Written by Nakase Koutarou
