Miffy Teams Up with Samantha Thavasa Petit Choice for an Adorable Collaboration
Fans of timeless cuteness, take note! The beloved character Miffy is joining forces with the fashion brand Samantha Thavasa Petit Choice for a special collaboration. This collection brings to life items centered around the charming theme of “Miffy’s Joyful Daily Life.”
A Collection Inspired by Classic Picture Books
The upcoming lineup takes its color palette directly from the original picture books by Dick Bruna. Get ready for a total of nine items, including wallets (in two sizes), pass cases, a pouch, zipper charms, bag charms, a shoulder bag, and a backpack.
The small goods series—featuring the fold wallet, long wallet, and pass case—boasts debossed patterns with motifs like building blocks, pencils, and candy. The front of each piece is adorned with a cute metal fixture of Miffy holding a balloon, tying the whole design together beautifully.
Thoughtful Details and Functional Design
Inside, you’ll find Bruna Blue, while the lining uses Bruna Red. These wallets are as practical as they are pretty, with space for four cards and a coin compartment secured by a snap button.
The pass case coordinates perfectly with the wallet designs and can hold up to seven cards in total. A bonus is the included chain, allowing you to attach it easily to your bag or other items.
Charming Accessories for Everyday Use
Inspired by Miffy’s house, the pouch is just the right size for your daily essentials. The interior is in Bruna Blue, and it also comes with a chain so you can hook it onto your bag.
As for charms, there are two types of zipper charms: one featuring Miffy with a paintbrush and another of her hugging her teddy bear. The bag charm has a chain decorated with illustrated parts of drawings and candy, plus a sparkling stone.
Stylish Bags to Complete Your Look
The Boston-style shoulder bag makes a subtle statement with its brown base accented by Bruna Red. On the front, you’ll find the same design seen on the small goods: Miffy holding a yellow balloon.
The backpack features a gray base paired with Bruna Blue. A practical touch is the metal fixture on the front, perfect for attaching charms or your pass case.
Pricing and Availability
This collection isn’t just about adorable looks—it’s packed with functionality too. Mark your calendars! Here are the details you need to know:
■ Miffy Collection Item Overview
Pass Case: ¥15,400
Fold Wallet: ¥22,000
Long Wallet: ¥25,300
Charm / Zipper Charm (2 types): ¥4,400
Bag Charm: ¥6,050
Shoulder Bag: ¥19,800
Backpack: ¥22,000
■ Sales Schedule
・December 26 (Tuesday) – Advance sales begin at Samantha Thavasa Petit Choice Yokohama Takashimaya Store.
・December 26 (Tuesday) – Advance reservations open on the Samantha Thavasa Petit Choice official online shop.
・January 1, 2026 (Thursday) – January 8 (Thursday) – Reservations available at all Samantha Thavasa Petit Choice stores nationwide.
・January 9, 2026 (Friday) – Sales start at all Samantha Thavasa Petit Choice stores nationwide.
Illustrations Dick Bruna（C）copyright Mercis bv, 1953-2026 www.miffy.com
Writer: Hori Megumi
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