Narumiya Characters and 31 Ice Cream Collaborate for Colorful Pop-Inspired Merchandise

Narumiya Characters and 31 Ice Cream have collaborated to release a lineup of colorful and pop limited-edition merchandise. They will go on sale sequentially from May 16, 2026 at Narumiya Characters stores and the official online shop “Narumiya Online.”

Narumiya Characters are the characters from junior apparel brands that swept the 2000s. Popular characters such as Nakamura-kun from Angel Blue, Berie-chan from Mezzo Piano Junior, Mint-kun from Pomponette Junior, and Lucky from Daisy Lovers were born.

Now on sale are six items inspired by popular 31 Ice Cream flavors. The special art shows the characters enjoying their favorite ice creams, expressing the world of 31 Ice Cream. (Mimirii-chan items are exclusive to NARUMIYA HAPPY PARK Lumine Est Shinjuku store.)

The plush charm comes in seven types. It can be attached to a bag for outings or used as a photo prop, making it fun in various scenes.

The square pouch is recommended for cosmetics and small items, as well as for storing plush toys. The glittery material and character art give it a standout presence, and just holding it lifts your mood.

The eco bag can be compactly stored in its inner pocket, making it convenient to carry. Its colorful design adds a happy touch to shopping and outings.

A charm-style slide mirror that can be attached to bags for carrying around. It is also handy for checking your appearance on the go.

The acrylic keyholder is a secret design—you won’t know which character you get. (Excluding Mimirii-chan.) Attach it to a bag or pouch to enjoy outings with your characters.

The drawstring pouch is perfect for organizing cosmetics and small everyday items. Its compact size makes it easy to carry.

Additionally, 15 Narumiya International brands including “Petit Main,” “Mezzo Piano,” and “Love Toxic” are having a dream collaboration with 31 Ice Cream. Keep an eye out for exclusive collaboration items only available here, as well as participatory campaigns like the simultaneous “Oshi Coordinate General Election.”

■ Sales Information
[Store Release Date] May 16, 2026 (Saturday)
[Handling Stores] NARUMIYA HAPPY PARK Lumine Est Shinjuku, NARUMIYA HAPPY PARK Koshigaya Lake Town, NARUMIYA CHARACTERS STORE SoLaDo Takeshita Street (inside PINK-latte) *Due to congestion prevention, numbered tickets may be distributed at some stores. Check each store’s official Instagram for details.
[Web Release Date] May 16, 2026 (Saturday) 10:00
[Web Store] Official online shop “NARUMIYA ONLINE”

■ Quantity Limits and Notes
・Plush charm, square pouch, eco bag, glitter mirror charm, and Mimirii-chan acrylic keyholder: limit of 1 item per color per person. Random acrylic keyholder and random drawstring pouch: limit of 2 items per person.
・Mimirii-chan items are exclusive to Lumine Est Shinjuku store.
・Purchases for resale are not permitted.
・Limited quantities. Sales end when stock runs out.
・Returns and exchanges are not accepted except for defective items.

《Hori Megumi》