Pin badges featuring Sanrio characters in a neon sign style design are coming to capsule toy machines. They will be available sequentially from late May 2026 at capsule vending machines nationwide.
Sanrio Characters Vivid Neon Pin Badge
The “2026 Sanrio Character Ranking” is currently underway, and intermediate results have been announced. Taking first place is Pompompurin, who won first place last year for the first time in nine years. Although he was second in the initial report, he rose to the top in the intermediate standings, gaining strong support overseas including provisional first place in 11 countries and regions. Following in second place is Cinnamoroll, and third place is Pochacco, with attention gathering toward the final results announcement.
Sanrio Characters Vivid Neon Pin Badge
The lineup includes bright and gentle girl Hello Kitty, honest and bright younger-sister-loving girl My Melody, self-proclaimed rival of My Melody Kuromi, Chinese-born half-fish person Hangyodon, white puppy boy born on clouds in a distant sky Cinnamoroll, stylish penguin boy from Tuxedo Island in Antarctica Tuxedo Sam, golden retriever boy with a trademark dark brown beret Pompompurin, and dog boy who loves taking detours on walks Pochacco – 8 types in total. Each character is combined with related motifs and expressed in a neon sign style design. While simple, the designs are crafted to bring out the individuality of each character.
Sanrio Characters Vivid Neon Pin Badge
The body material uses zinc alloy, giving a solid weight and heavy texture when held. By making use of the base color of the pin badge and applying coloring only to the raised parts, the design creates a neon sign atmosphere as if wrapped in light.
Sanrio Characters Vivid Neon Pin Badge
This item can be subtly attached to pouches, backpacks, bags, and enjoyed as an accent that brightens everyday life.
Product Details
Product: Sanrio Characters Vivid Neon Pin Badge
Price: 300 yen per play (tax included) / 8 types
(Hello Kitty, My Melody, Kuromi, Hangyodon, Cinnamoroll, Tuxedo Sam, Pompompurin, Pochacco)
Release Date: Scheduled for late May 2026
Target Age: Ages 15 and up
Size: Approx. 35mm
Materials: Body: Zinc alloy, Pin and clasp: Brass
(C)2026 SANRIO CO., LTD. APPROVAL NO. L660315
