Cinnamoroll and Ai no Squall Celebrate 55th Anniversary with Limited Edition Bottles and Original Goods

Cinnamoroll, the beloved white puppy born on the clouds, has teamed up with the lactic acid carbonated drink “Ai no Squall” for a special collaboration celebrating the drink’s 55th anniversary. The collaboration brings limited edition design bottles and a campaign offering original goods.

Limited Edition Bottles

Four exclusive designs of Ai no Squall PET 500ml bottles feature Cinnamoroll enjoying a refreshing drink or toasting with the beverage. The artwork captures the character’s charming personality.

Sanrio Character Awards 2026 Update

The 2026 Sanrio Character Awards are currently underway. After the first interim results, Pompompurin (last year’s winner after nine years) took first place, followed by Cinnamoroll (second place in 2025) and Pochacco (third place in 2025). Pompompurin also leads in 11 countries and regions. The final results will be announced on June 28 (Sunday) during Sanrio Fest 2026 in Minato Mirai.

GO!GO! Squall Campaign

To mark Ai no Squall’s 55th anniversary, the “GO!GO! Squall Campaign” will run from June 2 to August 31, 2026. Participants can purchase eligible Ai no Squall PET 500ml bottles, take a photo of their receipt, and submit it via the Dairy official LINE account. A total of 550 winners will receive original goods through a lottery.

Prizes

The prize lineup includes a “Hug Cushion” (50 winners), a “Friendly Mino Ware Set” (100 winners), and a “Let’s Go Out Together Tote” (400 winners). Additionally, all entrants will receive an original smartphone wallpaper that changes designs monthly from June to August.