Pokemon 30th Anniversary Collaboration with Lovechrome Features Pikachu and Eevee Hair Care Products

The second wave of the collaboration between Pokémon and hair care brand Lovechrome (LOVECHROME®) is here, celebrating the franchise’s 30th anniversary with special edition products.

First launched in 1996 with the Game Boy titles Pokémon Red and Green, the franchise has grown into a global phenomenon spanning trading card games, TV anime, and films. The anime series, which began in 1997, continues to this day, with a new series starting in April 2023 featuring dual protagonists Liko and Roy. The stop-motion series Pokémon Concierge, co-produced with Netflix, is also streaming.

For this 30th anniversary collaboration, Lovechrome has designed two of its signature products with Pikachu and Eevee motifs. The “Lovechrome Pokémon 30th Anniversary Model Pikachu Set” features the K24GP Tsuki Gold comb, while the Eevee version uses the K24GP Bangs Comb Gold. Both incorporate the Pokémon’s characteristics into Lovechrome’s high-quality, hair-friendly designs.

The Pikachu set highlights the Pokémon’s electric cheeks with a red accent button on the comb, which also showcases various Pikachu expressions. The comb is made of a high-grade series that gently treats hair, reducing static electricity—a common cause of hair damage—by up to 70%.

The comb body features Pikachu’s lively expressions, and the red accent button evokes Pikachu’s cheeks, adding a playful touch.

Included in the set are a mirror charm for quick grooming, a pouch with the Pokémon 30th anniversary logo, a bag charm with a carabiner clip, and a drawstring bag. The mirror charm adds practicality while maintaining the design theme.

The Eevee model, the Lovechrome Pokémon 30th Anniversary Model K24GP Bangs Comb Gold , is designed to match Eevee’s delicate and versatile image—its unstable genes hint at many evolutionary possibilities. The comb uses Lovechrome’s gentle K24GP Bangs Comb Gold.

The comb handle is finished in brown, echoing Eevee’s fur, and is adorned with Eevee artwork on both the handle and included pouch. The handle also incorporates recycled material from Lovechrome’s own manufacturing waste, reflecting an environmentally conscious design.

Both products go on sale June 17, 2026, at Lovechrome’s directly managed stores, the official online store, Isetan Shinjuku store, Hankyu Umeda Main Store POPUP SHOP, and select other retailers.

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Written by Yoneda Kaori