Sanrio’s beloved character Marron Cream has teamed up with fashion brand LILY BROWN for their first-ever collaboration. The ‘LILY BROWN MARRONCREAM’ collection, available exclusively at sanrio house, launched on June 25, 2026, with eight items.
Marron Cream is a rabbit girl born in the suburbs of Paris, France. She is skilled at baking and crafts, always stylish, and remains bright and positive no matter the situation. She attends a lycée (French school) and celebrated her 40th anniversary last year.
For this collection, LILY BROWN—known for its delicate craftwork and designs inspired by vintage items—has expressed Marron Cream’s world with a nostalgic mood. The lineup includes T-shirts, cardigans, dresses, all-over print T-shirts, scrunchies, tote bags, eyewear cases, and pouches—perfect for summer.
The T-shirt features a design inspired by antique message cards, rendered with a foamy print that mimics lace texture. It has a relaxed fit and the cotton fabric is finished to give a vintage feel. The cardigan and dress are made of soft material with an all-over original Marron Cream pattern, creating a nostalgic atmosphere.
The all-over print T-shirt has a slightly compact size that pairs neatly with various bottoms. The scrunchie with a big ribbon reveals gingham check and lace frills when tied. The tote bag uses plenty of tulle lace to express Marron Cream’s world. The eyewear case features a playful design that opens into a heart shape when the button is undone. The pouch is adorned with abundant lace frills and includes an inner pocket for organizing small items.
Sales Information
The collection is available at LUMINE Shinjuku 2 from June 25 at 11:00 AM, and at LUCUA Osaka from June 30 at 10:30 AM. Note that reservations for LUCUA Osaka up to July 5 are already fully booked. The official online store began accepting reservations on June 25 at noon, with products scheduled to ship from early July.
Lineup
| Item | Price | Colors |
|---|---|---|
| T-shirt | 9,350 yen | White / Pink / Blue |
| Cardigan | 13,200 yen | White / Red / Blue |
| Dress | 9,900 yen | White / Red / Blue |
| All-over Print T-shirt | 8,470 yen | White / Red / Blue |
| Scrunchie | 5,940 yen | White / Red / Blue |
| Tote Bag | 7,920 yen | White / Red / Blue |
| Eyewear Case | 5,940 yen | White / Red / Blue |
| Pouch | 6,930 yen | White / Red / Blue |
(C)2026 SANRIO CO., LTD. APPROVAL NO. L664297
