A new collaboration event titled Haikyuu!! Itadaki no Ensei Ichiba ~ Gotouchi Umai Mon Kessen~ is now underway at Nihon Hyakkaten stores from July 12, 2026. The event brings together the world of the popular volleyball anime and regional Japanese cuisine, offering exclusive collaborative food items, newly drawn merchandise, and capsule toys.
Local Chili Oils Inspired by Each School
Among the collaboration foods are four varieties of Gotouchi Rayu!! (local chili oil), each priced at 1,400 yen. The flavors are tied to the home regions of the featured schools:
- Karasuno High School – Beef Tongue Rayu!! (using Miyagi’s famous beef tongue)
- Nekoma High School – Nori Goma Rayu!! (with Edomae-style shredded nori, roasted sesame, and rice crackers)
- Inarizaki High School – Wagyu Onion Rayu!! (featuring Awaji Island onions)
- Kamomedai High School – Oyaki-style Rayu!! (inspired by Nagano’s local oyaki dumplings)
Each bottle comes with a sticker of the school’s icon.
Uniform Butter Sand Cookies
The Uniform Butter Sand (1,800 yen each) are cookies shaped like each school’s volleyball uniform, filled with a special cream inspired by local flavors:
- Karasuno – Zunda (edamame paste)
- Nekoma – An Butter (sweet red bean butter)
- Inarizaki – Pudding
- Kamomedai – Apple
Each package includes a clear card featuring the school’s banner.
Apricot Jelly and More
A Apricot Kanten Jelly (1,080 yen) made with Nagano-grown apricots is also available, packaged in a limited-edition can with a newly drawn illustration and a school icon badge set.
Capsule Toys and Exclusive Goods
Store-exclusive capsule toys include Acrylic Magnets (9 types) featuring the collaboration food package designs.
Newly drawn illustrations are used on limited merchandise such as Furikake-style Keychains and Acrylic Stands. The designs show Hinata Shouyou, Kageyama Tobio, Kuroo Tetsurou, Kozume Kenma, Miya Atsumu, Miya Osamu, Hoshiumi Kōrai, and Hirugami Sachirou happily munching on food — a cute sight for fans.
Event Details
The collaboration runs from July 12 (Sunday) to August 7 (Friday), 2026 at the following Nihon Hyakkaten locations: Nihonbashi Sohonten, Shokuhinkan, Omiya, and Akarenga.
© Furudate Haruichi / Shueisha, Haikyuu!! Production Committee
