Sanrio’s beloved Cinnamoroll is teaming up with ladies’ fashion brand FURFUR for the first time. The collaboration lineup includes three special items: a quilted tote bag with a detachable plush charm, a rhinestone T-shirt, and side-lace sweatpants. The collection launches on August 1, 2026, at the official online store and all directly operated FURFUR stores nationwide.
Part of MASH SUMMER WEEK 2026
This collection is part of the MASH Group’s cross-brand event “MASH SUMMER WEEK 2026,” which spans 19 fashion and beauty brands. A pop-up store called “MASH SUMMER WEEK 2026 LIMITED STORE” will open at Seibu Shibuya from July 25 to August 5, offering early access to the items.
Rhinestone T-Shirt
The “Rhinestone T-Shirt” features Cinnamoroll’s face lavishly expressed in rhinestones, with brand logo embroidery and collaboration name details. Available in three colors: white (WHT), sax (SAX), and black (BLK). Two sizes: compact size 0 and oversized.
Side Lace Sweatpants
The “Side Lace Sweatpants” have a wide silhouette with lace side lines for a feminine touch. The back pocket features Cinnamoroll embroidery, and playful details include logo and ribbon motif crystal hot-fix accents.
Quilted Tote Bag with Plush Charm
The “Quilted Tote Bag with Plush Charm” is made of slightly shiny nylon with a grid quilting pattern. The detachable Cinnamoroll plush charm wears a lace cape and blue ribbon. The bag comes with a shoulder strap for 2-way use.
Pricing
The Rhinestone T-Shirt is ¥9,900, the Side Lace Sweatpants are ¥15,400, and the Quilted Tote Bag with Plush Charm is ¥17,930 (all prices tax included).
Background: Sanrio Character Rankings
In the 2026 Sanrio Character Grand Prix, Pompompurin took first place with a record 70,647,379 votes. Cinnamoroll, who led the initial standings, finished second, followed by Pochacco in third, Kuromi in fourth, and Hello Kitty in fifth. The enduring popularity of these characters continues to inspire collaborations like this one.
The Cinnamoroll × FURFUR collaboration items will be available from August 1, 2026, with early sales at the pop-up store from July 25 to August 5.
(C)2026 SANRIO CO., LTD. APPROVAL NO. L670982
