Sanrio’s beloved dog character Pochacco is teaming up with women’s fashion brand Mila Owen for the first time. A collection of five summer items will be released on August 1, 2026, on the brand’s website and at stores nationwide. Ahead of the launch, a preview will be available from July 22 at 12:00 on the official online store and the MASH STORE app.
In the 2026 Sanrio Character Ranking, Pompompurin took first place with a record 70,647,379 votes, followed by Cinnamoroll in second, Pochacco in third, Kuromi in fourth, and Hello Kitty in fifth. Pochacco is a curious, clumsy, and slightly nosy dog boy who loves taking detours on his walks. This collaboration aims to make hot summer days even more enjoyable with Pochacco’s cheerful energy.
College Print Compact T-shirt
The College Print Compact T-shirt is a Mila Owen staple, featuring different Pochacco prints per color. One-point logo designs adorn the cuffs and back, and an original name tag with Pochacco peeking out is attached to the left hem. Price: 6,490 yen.
Short Length A-line Hoodie
The Short Length A-line Hoodie draws attention with sagara embroidery of Pochacco on the chest. Each color features a different Pochacco design. Made from soft back fleece material with a light short silhouette, it works well as a layering piece against air conditioning or for indoor wear. Price: 10,450 yen.
Hem Drawstring Border Long T-shirt
The Hem Drawstring Border Long T-shirt offers a casual yet versatile border pattern that can be worn daily. The drawstring at the hem allows silhouette adjustments, and 100% cotton material ensures long-season use. Price: 7,920 yen.
Charm Tote Bag
The Charm Tote Bag comes with a removable Pochacco charm. The canvas version (IVR) features Pochacco hiding his face behind a banana, while the nylon versions (LBLU, GRY, MNT) have a visible-face Pochacco charm. The convenient size makes it useful as a sub-bag. Price: 7,480 yen.
Water-repellent Cooler Bag
The Water-repellent Cooler Bag has a paper-bag-like texture with water-repellent treatment. The body, handles, and design are coordinated in the same color, and the logo print matches the body color, balancing usability and a refined look. Price: 6,490 yen.
The full lineup includes: College Print Compact T-shirt (6,490 yen), Short Length A-line Hoodie (10,450 yen), Hem Drawstring Border Long T-shirt (7,920 yen), Charm Tote Bag (7,480 yen), and Water-repellent Cooler Bag (6,490 yen). All items are available from August 1, 2026.
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