To celebrate the 10th anniversary of the popular ride-on toy series “Bruna Bonbon,” a new bag charm that lets you take the squishy bunny anywhere is arriving on October 3, 2026. The Bruna Bonbon Pukkuri Charm rabbit (1,980 yen including tax) will be available in three colors.
Inspired by the charming rabbits from the picture books of Dutch illustrator and graphic designer Dick Bruna, the Bruna Bonbon series has captivated children and adults alike with its adorable, just-stepped-out-of-a-storybook look. Over the years, more than 600,000 units of the ride-on toys have been shipped. Now, for the first time, the iconic Bonbon form can be taken outside the home.
The charm perfectly captures the original ride-on toy’s rounded silhouette and four-legged standing pose in a miniature size. Its soft, squishy texture invites you to keep touching it, and because it stands on its own when placed on a desk, it doubles as a cute interior decoration. You can even perch your favorite small mascot on top of the charm for extra fun.
The three color options are designed to be noticeable without being overwhelming, blending easily into adult fashion. The compact size makes it ideal as a little treat for yourself or a small gift for someone else.
Before the official release, the product will be unveiled at the Tokyo Toy Show 2026, which runs from August 27, 2026. At the event, a first-ever screening of “Bonbon music and exercise video” is also planned.
(C)Mervis bv, 1953-2016
