Lawson stores across Japan are teaming up with the adorable yogurt fairy Npochamu for a special campaign starting September 8, 2026. The collaboration includes a sticker giveaway, an RPG-style lottery, and a lineup of original goods.
Who Is Npochamu?
Npochamu is a character created by the artist behind Opanchu Usagi, known as Kawaisouni! This white, fluffy fairy has big round eyes and a light blue flower on its head, and it tends to end sentences with “chamu.” Its best friend Kimimaro may sometimes break the mood, but he’s known as a genuinely good guy.
Sticker Campaign: Buy Snacks, Get a Deco Sticker
From September 8 at 7:00 AM to September 21, customers who purchase three eligible snacks at participating Lawson stores (excluding some locations, Natural Lawson, Lawson Store 100, and L Mini Mart) will receive an original “puku deco sticker” on a first-come, first-served basis. There are five designs: boxing, judo, pro wrestling, Muay Thai, and a group shot. Each store has only 20 stickers, and each customer can receive up to one per store visit, with a maximum of five total while supplies last.
RPG-Style Entertainment Lottery
In addition, Lawson and select HMV stores will sell the “Npochamu Entertainment Lottery: CHAM QUEST.” The lottery features designs reminiscent of an RPG game, with Kimimaro looking like a hero. Prizes include a cushion, a mug that changes design when hot water is added, playing cards, pins, and a rubber cord holder. Each draw costs 790 yen (tax included), and for every three draws in a single transaction, the first 20 customers will receive an original sticker.
Original Goods at Loppi and HMV&BOOKS Online
Limited original goods will also be available via @Loppi and HMV&BOOKS online. The lineup includes the “Mini Pon! Plush Keychain: Npochamu & Kimimaro Set” from the “Henshin! Pon! Ta” series, as well as a tumbler with a straw, a lunch box, and a rug mat. Prices are as follows:
- Mini Pon! Plush Keychain Set: 4,840 yen (tax included)
- Tumbler with Straw: 3,300 yen (tax included)
- Lunch Box: 3,300 yen (tax included)
- Rug Mat: 4,950 yen (tax included)
For more details, check the official Lawson website’s entertainment and campaign page.
(C) KAWAISOUNI!
(C) Lawson, Inc.
