Yazawa Ai’s manga NANA is teaming up with KATE for a limited-edition mascara that features designs inspired by the series’ two Nana characters. The collaboration will go on sale in limited quantities on October 24, 2026 (Saturday).
A NANA x KATE mascara for dramatic lashes
NANA began serialization in Cookie (Shueisha) in 2000. Yazawa’s shoujo manga follows Komatsu Nana, who moves to Tokyo to follow her boyfriend, and Oosaki Nana, who heads to Tokyo aiming to become a professional musician. Their friendship, love, setbacks, and growth have made the series a major hit, with cumulative circulation surpassing 48 million copies. It has also been adapted into live-action films and anime and continues to captivate fans.
The collaboration product, KATE Lash Burst (NA), is a mascara that combines long, volume, and curl-keeping effects. Its smooth formula coats each lash and is designed to deliver clump-free, explosive-level beautiful lashes (compared with KATE’s mascaras that offer long, volume, and curl-keeping effects).
Two types of fibers in different lengths allow users to customize length and volume. A strong lock ingredient helps keep the curl all day, creating an impactful eye look reminiscent of NANA.
The mascara comes in black and brown. The black package features an illustration of Komatsu Nana, while the brown package features Oosaki Nana.
Release and price
KATE Lash Burst (NA) will launch on October 24, 2026 (Saturday) in limited quantities. It is available in two colors, priced at 1,540 yen each including tax (according to editorial research).
Limited bonuses and campaigns
My Kao Mall lottery reservation
On My Kao Mall, customers can enter a lottery reservation campaign. Those who win the lottery and purchase the NANA collaboration limited-design KATE Lash Burst (NA) will receive one original sticker.
Application period: October 1, 2026 (Thursday) at 11:00 to October 5, 2026 (Monday) at 23:59.
Lottery results: October 8, 2026 (Thursday) at 12:00 or later.
Note: Up to one item per color per person. This is not first-come, first-served.
My Kao Mall KATE x NANA Collaboration Shop
My Kao Mall will also open a limited-time KATE x NANA Collaboration Shop. The first 500 people who purchase 4,000 yen (tax included) or more of items listed in the collaboration shop will receive an acrylic keyholder.
Period: October 20, 2026 (Tuesday) at 10:00 to November 19, 2026 (Thursday) at 23:59.
Note: The campaign may end early once the bonuses run out. Quantities are limited.
KATE official X campaign
On KATE’s official X account, a campaign will give 300 winners a two-color set (BK-1 and BR-1) of the NANA collaboration limited-design KATE Lash Burst (NA). To enter, follow KATE’s official X account and repost the designated post. Quote reposting with #NANAまつげ increases the chance of winning.
Period: October 15, 2026 (Thursday) at 12:00 to October 19, 2026 (Monday) at 23:59.
KATE TOKYO Shibuya Sakura Stage store campaign
The global flagship store KATE TOKYO Shibuya Sakura Stage will hold an in-store campaign. Customers who purchase the NANA collaboration limited-design KATE Lash Burst (NA) will receive original bonuses based on the number of items purchased: one item earns an original sticker, and two items earn an acrylic keyholder.
Period: from October 20, 2026 (Tuesday) at 10:00 until the upper limit is reached. Quantities are limited.
KATE official TikTok Shop
The KATE official TikTok Shop will offer original bonuses based on the number of items purchased. One item of the NANA collaboration limited-design KATE Lash Burst (NA) earns an original sticker, while a two-item set of BK-1 and BR-1 earns an acrylic keyholder.
Period: from October 20, 2026 (Tuesday) at 10:00 until the upper limit is reached.
Notes: The original sticker is given one per person when purchasing each color. The acrylic keyholder is given one per person when purchasing the set. Bonuses are not included on second or subsequent purchases. Quantities are limited.
All bonuses and campaigns are limited-time offers or will end once supplies run out. The collaboration mascara and its limited bonuses are available only through these promotions.
©Yazawa Manga Seisakusho/Shueisha
By Hori Megumi
