Fine Today’s men’s brand uno is collaborating with the TV anime Yuu☆Yuu☆Hakusho in a campaign that begins on November 1, 2026. The collaboration includes an original movie featuring Urameshi Yuusuke taking on an unexpected skincare challenge, as well as a lottery for limited collaboration items and store bonuses for purchasers.
A Skincare Challenge for Urameshi Yuusuke
The campaign’s story presents skincare as the next “training” for Urameshi, who has faced many hardships and battles and has developed his own kind of strength. In the original movie, Urameshi initially shows little interest when he learns about the uno collaboration, asking, “Trying to lure me with stuff?!” His attitude changes when he discovers a limited sukajan that uses him as a motif. “That’s something I can’t overlook…!” he says, and heads to a drugstore. The original story is built around his reactions and exchanges with others.
Limited Sukajan Lottery and Five Sticker Designs
The limited collaboration sukajan is available through a lottery for people who purchase eligible uno products. Buyers can enter by applying through the campaign site after purchasing a qualifying item. At some stores, purchasers of eligible products can also receive one of five limited stickers featuring famous scenes from the TV anime. The stickers use original designs available only through this campaign.
The Yuu☆Yuu☆Hakusho x uno campaign starts on November 1, 2026. The campaign site and the original movie are both scheduled to open or debut on that date.
Yuu☆Yuu☆Hakusho’s TV Anime and Live-Action Drama
The TV anime Yuu☆Yuu☆Hakusho is based on Togashi Yoshihiro’s manga of the same name, which was serialized in Weekly Shonen Jump. The story follows Urameshi Yuusuke, who is revived as a Spirit Detective and works to protect the peace of the human world and the spirit world. Alongside his dependable companions Kuwabara, Kurama, and Hiei, he defeats a succession of dangerous yokai. The anime aired 112 episodes from October 1992 to January 1995 and marked its 30th anniversary in 2022. In December 2023, a Netflix live-action drama adaptation starring Kitamura Takumi was also released.
Original work: Togashi Yoshihiro. TV anime Yuu☆Yuu☆Hakusho (published by Shueisha in Jump Comics).
©Yoshihiro Togashi 1990–1994 ©Pierrot/Shueisha
