“Hello Kitty” Playful Spirit! First UNITED ARROWS Collaboration Features Charms, Cardigans & More in 4-Item Lineup.

Hello Kitty Teams Up with United Arrows for a Delightful Collaboration!

Sanrio’s beloved character, Hello Kitty, is embarking on her first-ever collaboration with the select shop, United Arrows! This exciting partnership will bring forth four special items, including a charming “Charm” and a stylish “Cardigan”, all set to launch on October 4, 2025.

For those unfamiliar with her adorable origins, Hello Kitty debuted in 1974. She’s a cheerful and kind girl, born in the suburbs of London, England. Her height is famously equivalent to five apples, and her weight to three apples. She absolutely adores making cookies and playing the piano, with dreams of becoming a pianist or a poet. Her favorite food is the apple pie her Mama bakes, and her best subjects are music and English. Her birthday is November 1st.

This time, the iconic Hello Kitty is joining forces with United Arrows. The collaboration beautifully blends Hello Kitty’s inherent cuteness with United Arrows’ sophisticated design aesthetic, resulting in items that can easily be incorporated into your everyday wardrobe.

Charming Accessories and Apparel

■ Charm
This playful charm features a Hello Kitty reminiscent of her classic 70s design, peeking out adorably from a United Arrows shopper bag. It’s perfect for attaching to your bag to enjoy adventures with Hello Kitty by your side, or as a wonderful gift for a friend. Full of character and whimsy!

■ Cardigan
Crafted from a soft cotton and cashmere blend, plated with polyester yarn for added structure, this cardigan is designed for comfortable year-round wear. It features embroidered motifs of the 70s-inspired Hello Kitty and various other symbols, carefully arranged for an adult-friendly touch of beloved iconography. Attention to detail is evident everywhere, from the embroidered slits on the sleeve ribs to the charming shell buttons sculpted with Hello Kitty’s signature ribbon.

■ Shoulder Bag
Hello Kitty’s iconic ribbon takes center stage as this chic shoulder bag! Designed to maintain the ribbon’s distinct form while ensuring ample capacity, this mini-sized bag can also be used as a pouch or a bag-in-bag by simply detaching the shoulder chain. It comes with a special “Hello UA” speech bubble charm, exclusively designed for this collaboration.

■ Tote Bag
This flat tote bag showcases a beautiful Hello Kitty × “Liberty Fabrics” print. The design features elegant bird motifs interspersed with Hello Kitty and her twin sister Mimmy, subtly hidden amidst flowers and strawberries. This practical tote is also packable, folding neatly into its inner pocket for easy storage. Just like the shoulder bag, it includes the exclusive “Hello UA” speech bubble charm.

All items are currently available for pre-order through the United Arrows online store. They will also be released at all United Arrows stores and various e-commerce sites starting October 4, 2025.

Hello Kitty x United Arrows Collaboration Items

• Cardigan (2 types): 28,930 yen (tax included)
• Shoulder Bag (2 types): 14,900 yen (tax included)
• Tote Bag (3 types): 11,000 yen (tax included)
• Charm (2 types): 3,300 yen (tax included)

(C)’25 SANRIO CO., LTD. APPR. NO. L662375

《hidegomi》
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