Introduction to the Lottery
Fujiya, the beloved confectionery company, is thrilled to announce a new no-lose lottery featuring exclusive merchandise of their iconic mascot character, Peko-chan! The “Fukuya Chara-fuku Kuji: Peko-chan no Okashi Series” (Peko-chan’s Sweets Series Character Lucky Draw) officially kicked off on August 23, 2025, and is now available at hobby shops and bookstores across Japan. Every ticket is a guaranteed win, making it an exciting opportunity for fans to snag some delightful Peko-chan goodies!
The Enduring Charm of Peko-chan
Before diving deeper into the amazing prizes, let’s take a moment to appreciate the rich history of the adorable Peko-chan. Fujiya itself was founded in 1910 (Meiji 43), but it wasn’t until 40 years later, in 1950 (Showa 25), that the sweet-loving girl, Peko-chan, made her debut as Fujiya’s in-store mascot doll. Her name is actually a charming Westernized take on “Beko,” the affectionate Japanese term for a calf. Her most recognizable charm point? That mischievous tongue playfully sticking out of her cheek! Peko-chan is known as an eternally bright and energetic 6-year-old, always accompanied by her boyfriend, Poko-chan, who is forever 7. This timeless duo continues to capture hearts with their enduring charm.
A Sweet Array of Prizes!
Peko-chan is making an appearance in this no-lose in-store lottery! The “Fukuya Chara-fuku Kuji: Peko-chan no Okashi Series” has prepared a rich variety of unique prizes, from the roomy and substantial A-Prize “BIG Cushion” to the B-Prize through F-Prize, and even a special Last Lucky Prize!
F-Prize: Sticker Set
Among the delightful offerings, the A-Prize: BIG Cushion is a generously sized and wonderfully plush cushion, perfect for hugging. Next up is the B-Prize: Milky Pair Glasses, adorned with charming Happy Four-Leaf Clover patterns, perfect for sharing a sweet drink. For the C-Prize: Pouch (available in four adorable designs), Peko-chan’s favorite candy bags are faithfully recreated in a clear material, making them ideal for storing your small treasures or cosmetics. And for a truly unique and practical item, the D-Prize: Die-cut Towel features delightful candy illustrations on a handy hand towel.
B-Prize: Milky Pair Glasses
C-Prize: Pouch
The adorable candy packaging designs are also beautifully rendered in the E-Prize: Wappen Badge, which comes with a safety pin for easy attachment to bags or clothing, and the F-Prize: Sticker Set, perfect for decorating your belongings and showing off your Peko-chan love.
E-Prize: Wappen Badge
And for the lucky person who draws the very last ticket, there’s the special Last Lucky Prize: a “Limited Design BIG Cushion”! This prize features a different color variation of the A-Prize, and at approximately 50cm, it’s a truly substantial and huggable item that you won’t want to miss.
Fukuya Chara-fuku Kuji ‘Peko-chan no Okashi Series’ Last Lucky Prize: Limited Design BIG Cushion
Release Details
The “Fukuya Chara-fuku Kuji: Peko-chan no Okashi Series” is progressively launching starting August 23rd. Please note that the exact release date may vary by store. Each draw is priced at 770 yen (tax included). For details on participating stores and more information, be sure to check the official Fukuya website.
©2025 FUJIYA CO., LTD.
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