Maison de FLEUR Celebrates Ichigo Shinbun’s 50th Anniversary with Adorable Sanrio Collaboration!
Get ready, Sanrio fans! A super cute collaboration is on its way, bringing together Sanrio’s beloved official paper, “Ichigo Shinbun,” and the charming lifestyle brand, Maison de FLEUR. Known for its “Parisian adult cute” aesthetic, Maison de FLEUR is launching a special collection to celebrate Ichigo Shinbun’s incredible 50th anniversary. These enchanting items will be available starting September 23, 2025, at Maison de FLEUR stores nationwide and on their official e-commerce site, “STRIPE CLUB.”
A Sweet Collection to Mark a Golden Anniversary
Ichigo Shinbun, a beloved publication, has been sharing the latest information on Sanrio characters, merchandise, and events for five decades, all while conveying the heartfelt message of “everyone in the world getting along well.” To commemorate this significant 50-year milestone, this special collaboration with Maison de FLEUR has been brought to life, promising a collection filled with charm and nostalgia.
For the first time ever, Ichigo no Ousama (the King of Strawberries), the iconic main character of Ichigo Shinbun, makes a delightful appearance in Maison de FLEUR’s lineup! He’s joined by other beloved Sanrio characters like Hello Kitty and Cinnamoroll, all coming together to present a delightful collection of 10 unique items, each featuring charming strawberry motifs.
Featured Collaboration Items
Among the delightful character items, you’ll find eye-catching “Charms” and “Frill Tote Bags,” each adorned with striking red ribbons and lovely strawberry-patterned clothes and hats, creating an irresistible aesthetic.
Maison de FLEUR × Ichigo Shinbun “Charm”
The plushie-like “Charms” boast a wonderfully soft texture, meticulously designed to beautifully highlight vibrant red strawberry motifs. Meanwhile, the elegant “Frill Tote Bags,” featuring charming frills along the sides, cleverly incorporate characters peeking out from behind the Maison de FLEUR logo, adding a playful touch.
Maison de FLEUR × Ichigo Shinbun “Frill Tote Bag”
What’s more, the brand’s popular annual strawberry-motif bags are making a special return, updated with exclusive collaboration designs! This delightful collection includes the adorable “Strawberry Shoulder Bag,” adorned with pearls mimicking strawberry seeds and a cute green ribbon resembling the fruit’s calyx. Complementing this is the “Strawberry Pouch,” featuring the same charming design crafted from a soft, fluffy material.
“Strawberry Shoulder Bag”
The side of the shoulder bag is elegantly stamped with Ichigo no Ousama’s crown in a shimmering foil print, while the pouch’s ribbon also features a foil-printed crown. Adding to their charm, both the bags and pouches are lined with a special collaboration-exclusive pattern, making every detail a delight to behold!
“Frill Tote Bag” Bag and Pouch Lining
Each of these enchanting items will be available for purchase starting September 23rd at Maison de FLEUR stores across Japan and on their official e-commerce site, “STRIPE CLUB.”
Full Lineup and Pricing
- Maison de FLEUR × Ichigo Shinbun New Items:
- Ichigo Shinbun Charm (7 types): 3,700 yen each (tax included)
- Ichigo Shinbun Frill Tote Bag (2 types): 7,000 yen each (tax included)
- Strawberry Shoulder Bag: 13,200 yen (tax included)
- Strawberry Pouch: 4,700 yen (tax included)
(C)’25 SANRIO CO., LTD. APPR. NO. L656005
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