Sugita Tomokazu’s “Puripuri” Takes Over McDonald’s CMs
The final installment of the McDonald’s commercial series featuring voice actor Sugita Tomokazu has been posted on the company’s official X (formerly Twitter) account. Sugita Tomokazu is widely recognized for his iconic roles such as Himejima Gyoumei in Kimetsu no Yaiba, Sakata Gintoki in Gintama, and Kyon in Suzumiya Haruhi no Yuuutsu.
Click here to see the first CM on McDonald’s Japan official X account!
The “Puripuri Ebipurio” Campaign Kicks Off!
This particular commercial series was created to promote McDonald’s new limited-time product, “Puripuri Ebipurio,” which went on sale starting September 17, 2025. On the same day the product launched, the first commercial featuring Sugita Tomokazu was posted on McDonald’s official X account. In this initial CM, Sugita masterfully performs two distinct roles: the handsome “Puripuri=Prince” and a heart-shaped “Puripuri Ebipurio” shrimp fritter, which makes adorable “Puri puri” sounds.
A Voice Acting Powerhouse and Social Media Buzz
The surreal yet charming visuals of the handsome Prince interacting with the “puripuri”-ing heart-shaped Ebipurio were met with overwhelmingly positive feedback. Social media quickly buzzed with reports from customers who had encountered the rare heart-shaped Ebipurio in their orders. Furthermore, many fans excitedly exclaimed, “It’s too extravagant to have Sugita Tomokazu after Ishida Akira-san!” This continuous stream of “voice actor x McDonald’s” content had undoubtedly captured significant attention.
Check out the second “Puripuri Ebipurio” CM here!
The Heartwarming Grand Finale
In this final CM, the Puripuri=Prince is reunited with the heart-shaped Puripuri Ebipurio. The story unfolds as the Prince makes various playful, sometimes unreasonable, demands, and the heart-shaped Ebipurio responds solely with different intonations of “Puri.”
Don’t miss the emotional final episode of the “Puripuri Ebipurio” CM series!
Fans React to Sugita’s “Puri” Performance
Sugita Tomokazu’s performance in this CM is truly a highlight. He subtly differentiates his “Puri” sounds to convey various emotions, ranging from “a pretty Puri?” to “a fluffy Puri?”. He even incorporates a humorous gag, responding with “Reply” when asked “What makes you happy when it comes?” – all through the single sound of “Puri.” This impressive vocal versatility has led to a flood of comments on X, with fans saying things like, “It was a moving finale!” “I’d watch it just because it’s CV Sugita Tomokazu,” “I want to listen to Sugita-san’s ‘Puripuri’ again and again,” “I’m looking forward to the day Prince and Ebipurio-chan can meet again,” “(I) want to eat Puripuri Ebipurio now,” and “From now on, whenever I eat Ebipurio, it’ll automatically play in my head lol.”
By I no Ue Shinzou
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