Hello Kitty and SNIDEL Unveil a Dazzling Collaboration Collection!
Sanrio’s beloved character, HELLO KITTY, is teaming up with the popular ladies’ fashion brand SNIDEL for an enchanting collaboration that is sure to capture hearts! This exciting partnership brings forth a diverse range of items, from cozy knitwear and stylish hoodies to chic bags and adorable charms, all centered around HELLO KITTY’s iconic and universally recognized ribbon.
Fans will be absolutely thrilled with the charming designs, such as HELLO KITTY peeking playfully from a gift box, along with exclusive, limited edition tags. These delightful touches make this collection an absolute must-have for any enthusiast!
The highly anticipated collaboration items will officially go on sale starting October 8, 2025, at 12:00 PM (noon) JST. You can get your hands on them via SNIDEL’s official online store, the EC department store USAGI ONLINE, the MASH STORE app, and at SNIDEL stores located nationwide.
Spotlight on the Exclusive Collection Items
The Premium Hoodie
Embodying HELLO KITTY’s signature ribbon as its central motif, this luxurious boa hoodie showcases a truly premium finish. It’s adorned with exclusive collaboration patches and plush sagara embroidery, offering a wonderfully fluffy, towel-like texture that’s incredibly soft to the touch. For an extra touch of glamour, sparkling rhinestones embellish the HELLO KITTY ribbons found on both the sleeves and the hood, lending a truly opulent impression. With sagara embroidery also present on the back, this hoodie ensures 360 degrees of undeniable cuteness and style!
The Lace-Up Hoodie
Designed with SNIDEL’s characteristic elegance, this sweat hoodie features chic velour ribbon lace-up detailing on the sleeves. The hood’s drawstrings are also crafted from long velour ribbons, enhancing its sophisticated, feminine appeal. Its relaxed, oversized silhouette ensures a comfortable and laid-back wear. For a trendy, street-style vibe this season, you can easily pair it with the matching sweatpants. Alternatively, it looks absolutely adorable when styled with mini-bottoms for a playful look!
The Lace-Up Pants
These sweatpants are simply charming, showcasing cute velour ribbon lace-up details on the sides. The wide elastic waistband creates a stylish low-waist, street-style fit that’s both comfortable and fashionable. We highly recommend styling them by letting the logo tape from the accompanying inner set peek out from the waistband for a subtle yet trendy statement. A special name tag, featuring both HELLO KITTY and SNIDEL logos, is thoughtfully placed on the front waist, adding an exclusive touch to these delightful pants.
The Pullover
This delightful pullover offers a perfectly relaxed fit with its flattering drop shoulders, ensuring a comfortable yet stylish look. Darts on the sleeves create a three-dimensional, structured silhouette that adds a touch of modern sophistication. An impactful graphic of Kitty’s large ribbon gives it a wonderfully catchy and playful appeal. It’s available in three versatile colors: a bright grey, a nuanced black with a vintage-inspired texture, and a rich burgundy that perfectly blends seasonal trendiness with a mature aesthetic.
The Argyle Cardigan
A truly eye-catching piece, this intarsia knit cardigan combines a trendy argyle pattern with vibrant and colorful knit bases and patterns, making it a lively addition to any wardrobe. Its sleek, refined knit and compact form make it an incredibly versatile item, easy to integrate into various outfits, from casual to more polished looks. Wear it open as a classic cardigan, or button it up for a chic top. The buttons themselves are a special touch, fashioned into HELLO KITTY’s ribbon shape with sparkling jewels, lending a truly luxurious finish to the entire garment.
The Cable Pullover
Embrace a preppy, college-like trend with this exclusive cable knit pullover, featuring a sweet Kitty one-point embroidery delicately placed on the chest. The clean V-neck and slightly relaxed fit provide a touch of effortless style, making it a versatile design suitable for both elegant and casual ensembles. Contrasting lines on the cuffs, hem, and neckline add a traditional accent, while the SNIDEL logo and HELLO KITTY ribbon embroidery on the cuffs complete this thoughtful design with charming detail.
The Inner Set
This special inner set showcases an adorable all-over print fabric, a charming combination of HELLO KITTY and SNIDEL logos, creating a truly unique aesthetic. It’s cleverly designed to be shown off, with an original logo tape featuring both brand names and HELLO KITTY’s ribbon peeking out from under other garments. The top comes with convenient built-in cups, and its pattern perfectly matches the grey sweatpants, making it ideal for creating coordinated looks where the logo tape is visibly styled.
The Special Kitty Charm
These absolutely adorable charms feature Kitty-chan dressed in miniature SNIDEL outfits! The navy and burgundy versions see her sporting the collaboration hoodie, while the black, pink, and light blue types are styled in popular tweed dresses, crafted from the same chic fabric used for SNIDEL’s caps and dresses. Perfect for adding a touch of cuteness to your bag or keys, these versatile charms are highly recommended as a set purchase with the matching clothing items to complete your look.
The Bag
This unique and wonderfully cozy bag, available only for a limited time, is crafted from a soft suede-like fabric adorned with delightful boa accents, exuding warmth and style. The front surface proudly displays the SNIDEL logo in shimmering rhinestones, and it comes with a detachable Kitty face pouch charm, secured by a carabiner for easy access. Despite its mini size, this gusseted bag offers ample storage capacity and features bottom studs to protect against dirt. It’s also a versatile 2-way bag, complete with a detachable chain strap, allowing it to be stylishly worn as a chic shoulder bag.
The Earmuffs
Stay warm and utterly stylish with these special HELLO KITTY and SNIDEL collaboration earmuffs, featuring a wonderfully fluffy and cute Kitty face! The soft boa construction ensures excellent warmth, making them perfect for chilly days. A key highlight is the three-dimensional, plush HELLO KITTY faces adorning both ear portions, adding a playful touch. The ribbons are embellished with dazzling rhinestones, subtly featuring the SNIDEL logo mark at their center. These earmuffs are also conveniently foldable, making them super easy to carry wherever your adventures take you!
The Hairpin Set
This glamorous hairpin set includes two stunning pins, perfect for adding a touch of sparkle to any hairstyle. One features a sparkling Kitty face adorned with dazzling rhinestones and elegant, SNIDEL-esque chiffon ribbons gracefully placed on the sides. The other pin showcases the HELLO KITTY logo accompanied by charming gold glitter ribbons, adding a playful shimmer. Available in two vibrant color variations, red and blue, each with distinct ribbon and logo colors, this set makes a truly delightful and thoughtful gift for any fashion-forward fan.
Availability and Release Dates
All items from this fantastic collaboration collection are currently available for pre-sale at the limited-time pop-up store, “SNIDEL TOKYO AOYAMA.”
The official release dates for these highly anticipated items are as follows:
- Pre-sale Start Date: October 4 (Saturday) at SNIDEL TOKYO AOYAMA store (a special limited-time store open until the end of December).
- Nationwide Store Release Date: October 8 (Wednesday) at all SNIDEL stores across Japan.
- Online Store Release Date: October 8 (Wednesday) at 12:00 PM (noon) JST.
Full Product Lineup & Pricing Details
Here’s a detailed look at the full range of items available in this exciting HELLO KITTY x SNIDEL collaboration, along with their colors, sizes, and prices:
- 【HELLO KITTY】Premium Hoodie
Colors: OWHT, BLK
Size: F (Free)
Price: ¥23,980 - 【HELLO KITTY】Lace-Up Hoodie
Colors: GRY, BLK, BUR
Size: F (Free)
Price: ¥16,940 - 【HELLO KITTY】Lace-Up Pants
Colors: GRY, BLK, BUR
Sizes: 0, 1
Price: ¥14,960 - 【HELLO KITTY】Sweat Pullover
Colors: GRY, BLK, BUR
Size: F (Free)
Price: ¥12,980 - 【HELLO KITTY】Argyle Cardigan
Colors: WHT, BRW, NVY
*GRY is a WEB exclusive color.
Size: F (Free)
Price: ¥14,960 - 【HELLO KITTY】Cable Pullover
Colors: WHT, BEG, PNK, NVY
Size: F (Free)
Price: ¥13,970 - 【HELLO KITTY】Inner Set
Colors: GRY, PNK
Sizes: 0, 1
Price: ¥7,920 - 【HELLO KITTY】Bag
Colors: BLK, MNT, CML, LBLU
*PNK is a WEB exclusive color.
Size: F (Free)
Price: ¥14,960 - 【HELLO KITTY】Charm
Colors: BLK, BUR, PNK, LBLU, NVY
Size: F (Free)
Price: ¥6,930 - 【HELLO KITTY】Earmuffs
Colors: CML, LBLU
Size: F (Free)
Price: ¥5,940 - 【HELLO KITTY】Hairpin Set
Colors: RED, BLU
Size: F (Free)
Price: ¥7,920 - 【HELLO KITTY】Premium Hoodie (LBLU colorway)
Colors: LBLU
Size: F (Free)
Price: ¥23,980
(C)’25 SANRIO CO., LTD. APPR. NO. L660422
《Yoneda Kaori》
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