Get Ready for a Kawaii Christmas! Hello Kitty Teams Up with Lumine for a Festive Campaign!
Sanrio’s beloved character, **Hello Kitty**, is partnering with Lumine for a special Christmas campaign, kicking off on November 20th. During this exciting period, all Lumine stores will be completely transformed into a Hello Kitty wonderland. Expect to see exclusive visuals and movies, design-directed by the globally acclaimed creator, Fantasista Utamaro. Beyond the vibrant decorations and captivating visuals, there will be special greeting events and a plethora of limited-edition merchandise, ensuring a delightful, Hello Kitty-filled Christmas experience for everyone!
A Festive Christmas Party at Lumine
Lumine is hosting a fabulous Christmas party starring Hello Kitty and her adorable family and friends! These characters, looking a bit more elegant and unique than usual, will be there to greet visitors, promising to deliver the best Christmas of 2025.
Behind the Visuals: An American Christmas with a 90s Vibe
The concept for this campaign’s visuals is a heartwarming invitation from Hello Kitty and her family and friends to their special Christmas party. Leveraging the perspective of a New York-based creator, the visuals blend a classic, slightly subdued “American Christmas” mood with a playful and lively touch. What makes it truly stand out is the incorporation of “age no vibes” reminiscent of the early 90s, creating a powerful and dazzling world for all to enjoy.
Immersive Video Experience
Alongside the stunning visuals, an engaging movie has been created to fully capture and enhance that vibrant “age no vibes” atmosphere, bringing the campaign’s world to life.
Magical Store Decorations
During the Christmas season, the entrances and show windows of each Lumine store will be adorned with special Hello Kitty decorations. Keep an eye out for intricate and bustling designs that feature subtle “hidden details” – you’ll notice them if you look closely! Make sure to explore the stores and discover these delightful surprises.
Meet & Greet with Hello Kitty
For a limited time during the Christmas campaign, don’t miss the chance to meet Hello Kitty in person at participating stores! These special greeting events offer a fantastic opportunity to take photos with Hello Kitty. Be sure to notice her different costumes, which vary by store!
Exclusive Sticker Gift
Customers who present a receipt of 3,000 yen (tax included) or more (cannot be combined) at the counter (location varies by store) will receive an original Hello Kitty sticker! There are three unique designs, and they will be distributed randomly, so it will be a fun surprise to see which one you get!
Special Designer Event
A truly special event will be held at the Sanrio Shop on the 4th floor of Lumine Tachikawa: a drawing and signing session with Hello Kitty’s very own designer! This is a rare and precious opportunity that you definitely won’t want to miss!
Limited Edition Merchandise
In addition to all the festive fun, various shops within Lumine will be offering Lumine-exclusive and pre-sale items. These special designs uniquely blend each brand’s essence with the enchanting world of Hello Kitty, creating something truly extraordinary for this festive season. Be sure to check them out!
For more detailed information, please visit the special campaign website.
（C）’25 SANRIO CO.,LTD. APPR.NO.L662827
By Yoneda Kaori
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