Sanrio Collaborates with Launa lea and Lauf oletta for Stylish Shoes & Bags Featuring Hello Kitty and Kuromi!
Sanrio’s beloved characters, Hello Kitty and Kuromi, are stepping into the fashion spotlight through exciting new collaborations! Hello Kitty has teamed up with the elegant footwear brand Launa lea, while Kuromi, celebrating her 20th anniversary, partners with Lauf oletta. These special collaborations bring forth delightful sets of shoes and matching mini shoulder bags, combining iconic character charm with sophisticated design. You can find these fashionable collections at both brands’ physical stores and official online shops.

Hello Kitty x Launa lea: Elegance with a Touch of Cuteness
The “HELLO KITTY × Launa lea” collection beautifully merges the universally adored Hello Kitty with Launa lea’s refined aesthetic. Each piece of footwear showcases Hello Kitty’s iconic ribbon, meticulously crafted from luxurious velvet, creating a classical atmosphere imbued with her signature cuteness. These exquisite items are perfect as a special treat for yourself or a thoughtful gift for someone dear. The collection includes charming “Ribbon Flat Pumps” and elegant “Ribbon Booties,” each available in two delightful colors.
A particularly enchanting detail is the exclusive “HELLO KITTY × Launa lea” collaboration design adorning the insoles. This thoughtful touch ensures you’ll be immersed in Hello Kitty’s charming world, right down to the moment you take off your shoes.

The accompanying mini shoulder bag, a fashionable brown color, subtly features Hello Kitty’s trademark red ribbon. Its adjustable shoulder strap offers versatile styling options, allowing you to wear it comfortably cross-body or gracefully over your shoulder, adapting to your mood and outfit.

Every product in this enchanting collection arrives in a special, Hello Kitty-themed design box, featuring her iconic colors. This limited-edition packaging is sure to make your heart flutter from the moment you unveil it. Get ready to experience the joy of stepping out in shoes that perfectly blend Hello Kitty’s undeniable charm with Launa lea’s sophisticated elegance, guaranteed to lift your spirits with every wear.
Kuromi x Lauf oletta: Edgy Style for Everyday Wear
This year marks Kuromi’s 20th anniversary, and to celebrate, she has teamed up with Lauf oletta for the “KUROMI×Lauf oletta” collaboration. This special collection features a range of shoes and a shoulder bag, meticulously designed with a focus on “everyday ease of use for adults,” ensuring that fans can effortlessly integrate Kuromi’s unique style into their daily lives.

The footwear collection includes the chic “Pearl Motif Ballet” shoes, which provide a beautiful leg-lengthening effect despite their comfortable low heel. Additionally, there are two distinct styles of “Soft Lace-Up Ballet” shoes to choose from: one that reinterprets Lauf oletta’s popular design with playful Kuromi-inspired ribbons, and another that elegantly incorporates Kuromi’s gothic-cute aesthetic into your steps with a stylish suede and purple ribbon combination.

The mini shoulder bag in this set proudly displays Kuromi’s distinct icon, and its adjustable strap ensures it can be worn comfortably by everyone, from children to adults. Complete with a chain, it also doubles as a stylish charm and is incredibly convenient for storing small essentials like earphones or lipstick, allowing you to enjoy Kuromi’s mischievous company every single day. These special items are delivered in a unique shoe box featuring a playful logo design, based on the concept: “Kuromi mischievously tampered with Lauf oletta’s logo!” This collection is truly for those who want to keep their beloved Kuromi close, offering “adults items they can easily incorporate into their daily wear.” It’s a must-have for any fan!

Product Lineup and Shop Information
Don’t miss out on these fantastic collaborations! To get your hands on the various special sets of shoes and mini shoulder bags from Sanrio’s Hello Kitty and Launa lea, as well as Kuromi and Lauf oletta, simply visit either brand’s physical stores or their official online shops.
Hello Kitty x Launa lea Collection
- HELLO KITTY Ribbon Flat Pumps (0460K) Black Z/C: 15,950 JPY (tax included)
- HELLO KITTY Ribbon Flat Pumps (0460K) Red Z/C: 15,950 JPY (tax included)
- HELLO KITTY Ribbon Booty (0612K) Ivory Z/C: 18,700 JPY (tax included)
- HELLO KITTY Ribbon Booty (0612K) Black Z/C: 18,700 JPY (tax included)
Collaboration Product Shop Information
Available at 8 stores nationwide and the Official Online Shop:
- Launa lea Yurakucho Marui
- Launa lea Shinjuku Marui Main Building
- Launa lea Keio Department Store Shinjuku
- Launa lea Hanshin Umeda Main Store
- Launa lea Sogo Yokohama
- Launa lea Abeno Harukas Kintetsu Main Store
- Launa lea Kobe Marui
Kuromi x Lauf oletta Collection
- KUROMI Pearl Motif Ballet (LH101K) BLACK-Z: 17,930 JPY (tax included)
- KUROMI Soft Lace-Up Ballet (LRH106K) BLACK: 17,930 JPY (tax included)
- KUROMI Soft Lace-Up Ballet (LH106K) BLACK-S: 17,930 JPY (tax included)
Collaboration Product Shop Information
Available at 2 stores nationwide and the Official Online Shop:
- Lauf oletta Yurakucho Marui
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By Nakase Koutarou
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