Blue Lock: Isagi, Nagi, Rin, and Others Enter a “Fairy Tale” World! Goods Featuring Newly Drawn Illustrations on Sale at “POP UP STORE in Loft”

Get Ready, Egoists! The “Blue Lock” POP UP STORE is Kicking Off at Loft with Fairy Tale Charm!

Prepare yourselves, `Blue Lock` fans! A brand new `TV anime Blue Lock` POP UP STORE is set to open its doors at various Loft locations across Japan, starting from December 4, 2025. This exciting event promises an array of exclusive merchandise featuring your favorite egoistical strikers reimagined in enchanting fairy tale-inspired illustrations!

About the Phenomenon that is “Blue Lock”

For those who might be new to the intense world of `Blue Lock`, let’s catch up! The original work is a thrilling soccer manga that has garnered critical acclaim, even winning the prestigious 45th Kodansha Manga Award in the Shonen category. The captivating story is penned by Kaneshiro Muneyuki, while the dynamic artwork is brought to life by Nomura Yuusuke. It’s currently serialized in “Weekly Shonen Magazine” and continues to keep readers on the edge of their seats!

The premise is simple yet explosive: to forge the ultimate striker who can lead Japan to World Cup glory, the Japan Football Association initiates the audacious “Blue Lock” (Blue Prison) project. Three hundred aspiring high school soccer players, all specialized as FWs (Forwards), are gathered in this unique facility. The narrative vividly portrays their cutthroat journey through a series of rigorous selections, where only the strongest and most egoistic will survive to become the world’s best striker.

The `TV anime` adaptation first captivated audiences for two consecutive cours starting October 2022. Following its immense success, a movie, “Gekijoban Blue Lock -EPISODE Nagi-,” hit theaters in April 2024, offering a deeper dive into one of the series’ fan-favorite characters. And the excitement continues with the second season of the `TV anime`, which comprised 14 episodes and was broadcast starting October 5, continuing the thrilling saga of these aspiring soccer legends.

The “Blue Lock” POP UP STORE in Loft: Fairy Tale Edition

This special POP UP STORE is a must-visit for any `Blue Lock` enthusiast! It will feature an exclusive lineup of merchandise adorned with brand-new illustrations inspired by classic fairy tales. Imagine `Isagi Yoichi`, `Bachira Meguru`, `Chigiri Hyoma`, `Nagi Seishiro`, `Mikage Reo`, `Itoshi Rin`, `Hiori Yo`, and `Yukimiya Kenyuu` embarking on a magical adventure!

As a fantastic bonus, for every 2,500 yen (tax included) spent per transaction, shoppers will receive one random special card (out of 8 types total). Be aware that the designs for these exclusive cards will differ between in-store purchases and those made through the online shop, giving you a reason to check both!

The “Blue Lock” POP UP STORE will be held at a selection of six Loft stores nationwide. For a comprehensive overview and any updates, it’s always a good idea to check the special event website.

Event Details and Locations

• Umeda Loft: December 4, 2025 (Thursday) – December 17, 2025 (Wednesday)
• Ikebukuro Loft: December 4, 2025 (Thursday) – December 22, 2025 (Monday)
• Yokohama Loft: December 27, 2025 (Saturday) – January 19, 2026 (Monday)
• Tenjin Loft: December 27, 2025 (Saturday) – January 19, 2026 (Monday)
• Sakae Loft: January 24, 2026 (Saturday) – February 11, 2026 (Wednesday)
• Moyuk Sapporo Loft: January 24, 2026 (Saturday) – February 11, 2026 (Wednesday)

Exclusive Merchandise Lineup

Get ready to expand your `Blue Lock` collection with these enchanting fairy tale-themed goods!

• Acrylic Stand Fairy Tale
• All 8 types
• Each ¥1,760 (tax included)
• Purchase limit: 3 per type per transaction

• Acrylic Stand mini Fairy Tale
• All 8 types
• Each ¥1,210 (tax included)
• Purchase limit: 3 per type per transaction

• Acrylic Keyholder Fairy Tale
• All 8 types
• Each ¥880 (tax included)
• Purchase limit: 3 per type per transaction

• Acrylic Keyholder mini Fairy Tale
• All 8 types
• Each ¥880 (tax included)
• Purchase limit: 3 per type per transaction

• Sparkling Charm Fairy Tale
• All 8 types
• Each ¥1,430 (tax included)
• Purchase limit: 3 per type per transaction

• Mini Mini Acrylic Stand Collection Fairy Tale
• All 8 types, BOX of 8 pieces, blind specification
• 1 PACK ¥715 (tax included)
• 1 BOX ¥5,720 (tax included)
• Purchase limit: 3 BOXes (24 PACKs) per transaction

• Trading Can Badge Fairy Tale
• All 8 types, BOX of 8 pieces, blind specification
• 1 PACK ¥495 (tax included)
• 1 BOX ¥3,960 (tax included)
• Purchase limit: 3 BOXes (24 PACKs) per transaction

• Trading Square Can Badge Fairy Tale
• All 8 types, BOX of 8 pieces, blind specification
• 1 PACK ¥495 (tax included)
• 1 BOX ¥3,960 (tax included)
• Purchase limit: 3 BOXes (24 PACKs) per transaction

• Clear File Fairy Tale
• All 1 type
• ¥440 (tax included)
• Purchase limit: 3 per type per transaction

• Can Cookie Fairy Tale
• All 2 types
• Each ¥972 (tax included)
• Purchase limit: 3 per type per transaction

Important Notes and Purchase Information

Please keep the following points in mind for a smooth shopping experience:

• The images provided are for illustrative purposes only. Actual products may vary.
• There are purchase limits per person per transaction.
• Please note that purchase limits may be lifted without prior notice.
• If staff instructions are not followed, we may decline your sale.
• Information may change on the day of the event due to unforeseen circumstances.
• Returns or exchanges are generally not accepted unless for defective items.
• Store operating hours and event schedules may change depending on prevailing circumstances.

Product Purchase Bonus: Special Card “Loft Bonus” (All 8 Types)

• Size: W62.5 x H88mm
• Please note that the design of these cards differs from the online shop bonus.
• These are limited in quantity and will be available only while supplies last.
• Receipts cannot be combined to qualify for the bonus.
• Cards are distributed randomly, so you cannot choose the design.
• Images are for illustrative purposes; actual products may vary.
• Exchanges for defective bonus items cannot be accepted.

Online Shop Details

Can’t make it to a physical store? Don’t worry, the special merchandise will also be available through the Muzzle Online Shop!

• Order Acceptance Period: January 9, 2026 (Friday) 12:00 – February 6, 2026 (Friday) 23:59
• Estimated Delivery: Mid-March 2026
• Please be aware that some products are available only while supplies last.
• Delivery schedules may vary depending on the situation.

Online Shop Bonus: Special Card “Muzzle Online Shop Bonus” (All 8 Types)

• Size: W62.5 x H88mm
• Please note that the design of these cards differs from the in-store Loft bonus.
• The shipping fee included in your total purchase does not count towards the bonus eligibility amount.
• Images are for illustrative purposes; actual products may differ.
• Exchanges for defective bonus items cannot be accepted.

(C) Kaneshiro Muneyuki, Nomura Yuusuke, Kodansha / “Blue Lock” Production Committee

By Yoneda Kaori

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