Hello Kitty’s Adorable Eyewear Collection Featuring Ribbons and Ears Arrives! Embrace Y2K Style Too!
Sanrio’s globally beloved character, Hello Kitty, is teaming up with OWNDAYS for their very first eyewear collection: **”OWNDAYS × Hello Kitty”**. This exciting and adorable lineup features a total of eight charming styles, ranging from frames adorned with glittering ribbon motifs to designs directly inspired by Hello Kitty’s iconic face. Get ready to add a touch of *kawaii* to your daily look with these unique glasses!
The Collection: A Closer Look at Each Model
Ribbon Model

The **Ribbon Model** presents a wonderfully feminine oval-shaped frame, elegantly accented with a sparkling ribbon. Ribbon motifs gracefully adorn both temples, and on the left side, Hello Kitty herself peeks out playfully from behind a ribbon – a truly adorable and unexpected touch! Crafted from glossy metal, these frames instantly brighten your gaze, adding a subtle yet sophisticated touch of glamour. With Hello Kitty by your side, these glasses are sure to bring a quiet moment of happiness to your everyday life.
Mattari Model

The **Mattari Model** (meaning “relaxed” or “chilling out”) features a lightweight resin material, embodying a comfortable Boston-style frame that even Hello Kitty herself would want to kick back and relax in! The temples are adorned with unique prints for each color variant, inspired by different aesthetics like country, *kogal*, and monotone – the monotone version being an online store exclusive. This allows you to pick the perfect frame that truly matches your personal style. Designed for a gentle and easy fit, these glasses will make your cozy time at home even more precious.
For families who love to match, both the **Ribbon Model** and **Mattari Model** are also available in kids’ sizes! Now, parents and children can enjoy sporting adorable, coordinating eyewear together.
Face Model

The **Face Model** is an utterly charming Wellington-style frame directly inspired by Hello Kitty’s iconic face. Its special design allows you to embody Hello Kitty’s cuteness in your own unique way. You’ll notice adorable details like the ribbon and ears playfully peeking through the front, and the subtle raised textures of her whiskers at both ends. The left temple proudly features the classic “Hello Kitty” logo, while the right showcases her sweet silhouette, ensuring you shine cutely from every angle. With delightful details to discover every time you look, this pair is an absolute must-have for any fan!
Odekake Model (Available December 18!)

The **Odekake Model** (“Going Out Model”) is a cute round 2-way frame designed to make your outings even more exciting! A fantastic feature is its SNAP lens, allowing you to effortlessly transform your eyeglasses into a chic, urban sunglass look in an instant. The sunglass lenses subtly feature the “Hello Kitty” logo and a tiny ribbon design. The temples are crafted in a delicate lace pattern, with an engraved ribbon and “Hello Kitty” on the left, and a charming apple motif on the right. This model is set to release on **December 18 (Thursday)**.
Y2K Model (Online Store Exclusive)

The **Y2K Model**, an exclusive available only at the online store, perfectly captures that nostalgic Y2K vibe with eye-catching heart-shaped accents. Its rounded silhouette masterfully blends the retro feel of the 90s and 2000s with a modern twist, giving you a slightly thrilling, *geek chic* aura just by wearing them. The delicate lace-patterned temples feature a vibrant red ribbon and the “Hello Kitty” engraving on the left, while an apple motif graces the right, ensuring your profile is just as enchanting.
Neo Model (Online Store Exclusive)

Also an online store exclusive, the **Neo Model** is a stylish square frame brimming with a modern, trendy feel. While it gives off an intelligent impression, playful accents on the temples add a touch of undeniable cuteness. The left temple proudly displays the “Hello Kitty” logo, and the right features her charming silhouette, making your profile sparkle with cuteness. Even the temple ends use different fabrics for each color, showcasing incredible attention to detail. This is a pair that’s delightful to look at, and even more fun to wear!
Exclusive Accessories and Goods
Standard Accessories with Every Frame

Every single frame from the “OWNDAYS × Hello Kitty” collection comes as a delightful set! You’ll receive an original quilted case, adorned with a shining gold plate, and a charming ribbon-shaped lens cloth featuring Hello Kitty playfully peeking out. These accessories are just as cute and thoughtful as the frames themselves!
Hello Kitty Mascot Cleaner

The **Hello Kitty Mascot Cleaner** is an adorable mascot keychain that perfectly replicates Hello Kitty’s face, complete with glasses! Inside, you’ll find a cleaning cloth, making it a super handy item to quickly tidy up your glasses or phone screen while you’re out and about. It’s both cute and incredibly practical!
Odekake Quilting Soft Case

The **Odekake Quilting Soft Case** is designed to gently cradle your precious glasses. This cute item is perfect for carrying on your adventures, featuring a heart-shaped carabiner. Inside, it even has a partition, allowing you to neatly store the SNAP lenses from the **Odekake Model**!
Special Online Store Exclusive Novelty!

For those who purchase any “OWNDAYS × Hello Kitty” frame (all models and colors are eligible) from the online store, an exclusive novelty that you can’t get anywhere else will be gifted: the **Original Sticker & Letter-Shaped Card Case**! This charming set includes cute Hello Kitty stickers wearing glasses, and the letter-shaped card case is perfectly sized to hold business cards or *cheki* photos. This special offer is only available for one month from the start of pre-orders (for orders placed until **December 26th**), and is limited in quantity, so it’s first-come, first-served! Don’t miss out on this unique collectible!
Special Offers and Campaigns
Special Bundles for Paired Purchases

What’s more, for a limited time during the pre-order period, bundle purchases will be available! You can select one color from each model within specified combinations, and purchasing them as a pair will give you a special set price. Sets are available for parents and children who want matching glasses, as well as recommended sets for those who want to enjoy them as a fashion statement. It’s the perfect opportunity to coordinate with loved ones or expand your Hello Kitty eyewear wardrobe!
Win Big! X (Twitter) Present Campaign

To celebrate the exciting launch of this collection with Hello Kitty, an exclusive X (formerly Twitter) present campaign is also underway! To enter, simply follow the official OWNDAYS account and quote the target post while mentioning your “desired product.” Once you’ve done that, you’re all set! A total of nine lucky winners will be chosen by lottery to receive specified collaborative products. Head over to X now for your chance to win!
Collection Overview and Availability

The highly anticipated first eyewear collection with Hello Kitty, **”OWNDAYS × Hello Kitty,”** will be officially released starting **December 4, 2025 (Thursday)**!
Here’s a quick summary of the collection details:
* **Collection Name**: OWNDAYS × Hello Kitty
* **Release Date**: December 4, 2025 (Thursday)
* **Number of Styles**: A grand total of 8 models, comprising 22 SKUs (some models are online store exclusives)
* **Sales Channels**: Available at all OWNDAYS stores nationwide in Japan (excluding outlet stores) and through the official OWNDAYS online store.
For more detailed information on all the fabulous products and exciting campaigns, be sure to check out the special collaboration website!
Written by Yoneda Kaori
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