A Surprising Collaboration: Hello Kitty Meets “Famimatsuken”!
Get ready for an iconic crossover! Sanrio’s legendary Hello Kitty is teaming up with FamilyMart’s exciting “Famimatsuken” campaign. The collab brings us some seriously nostalgic goods inspired by the Heisei-era “gyaru” fashion scene, including keychains and sticker sets that are pure kawaii energy.
The “Famimatsuken” Festival Kicks Off
FamilyMart has tapped actor Matsudaira Ken as their ambassador for the 2025/2026 New Year period. Starting December 22nd, you can head to the Famima Print multi-copy machines in stores to get your hands on original bromides and stickers featuring Matsudaira Ken’s designs. There are six types in total to collect!
A Matsuken print for every household! The Famimatsuken Printing Festival is here.
Hello Kitty Dons a Kimono for the Occasion
But the main event starts on December 26th, with the launch of the special collaboration goods between Matsudaira Ken and Hello Kitty. The theme is “Heisei Gyaru,” and the lineup features original items with Hello Kitty wearing a matching kimono. It’s a fantastic blend of traditional and trendy!
Matsuken × Hello Kitty Keychain with Tail Charm
This sparkling acrylic keychain features an original glittery, lamé design. The tail-shaped charm, a huge trend during the Heisei period, will add a gorgeous touch to your bag or pouch. It’s priced at 976 yen (tax included).
Matsuken × Hello Kitty Sticker Set
This is a set of four stickers, perfectly sized for decorating your smartphone or laptop. Grab it for 854 yen (tax included). Be quick, as both items will be available only while supplies last!
More Festive Fun and Goods
The campaign doesn’t stop there! If you purchase two eligible snack items at once, you can receive either a “Dancing New Year’s Towel” or a “Dancing Matsuken Hanko” stamp, both featuring Matsudaira Ken’s design.
Furthermore, Famima Online will be selling exclusive items like acrylic stands, can badges, and an aurora tote bag featuring Matsudaira Ken, all set to liven up your holiday season.
Product Details at a Glance
Matsuken × Hello Kitty Keychain with Tail Charm
Price: 976 yen (tax included)
Release Date: From December 26, 2025 (Friday) – until sold out.
Materials: Acrylic, Polyester
Available at: Approximately 2,500 stores nationwide.
Matsuken × Hello Kitty Sticker Set
Price: 854 yen (tax included)
Release Date: From December 26, 2025 (Friday) – until sold out.
Materials: Paper, PP
Available at: Approximately 2,500 stores nationwide.
“A Matsuken Print for Every Household! Famimatsuken Printing Festival”
Sizes: L-size, 2L-size
Types: Bromide / Sticker (You can select the paper type)
Price: Bromide L-size: 300 yen, 2L-size: 400 yen | Sticker L-size: 400 yen, 2L-size: 600 yen (all tax included)
Sale Period: December 22, 2025 (Monday) 10:00 – January 31, 2026 (Saturday) 23:59
Available: Nationwide
Sales Method: Bromides: Random | Stickers: Selectable
Writer: 《Takahashi Katsunori》
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