McDonald’s Japan is Going All Out with Otaku-Targeted Collaborations!
Hold onto your fries, because McDonald’s Japan is on a massive collaboration spree! They’re teaming up with all sorts of content, from the shockingly cool to voices so sweet they’ll melt your ears. It’s a wave of campaigns designed to make you crave a Mac attack right this second.
Shadow Puppets and Touhou Tunes: A Nostalgic Hit
One standout is a shadow puppet video titled “【Made for Us】Black Pepper!! PV【Shadow Play】”. The video uses the iconic arranged Touhou Project song “Bad Apple!! feat. nomico”. The vocals are handled by Yasuda Genshou (known for the song ‘Make a Girl’) and the original artist, nomico herself.
The response was huge! Fans flooded social media with reactions like, “Is that the actual singer!?”, “This speaks to us old-school otaku,” and “Thank you, Yasuda-san!”. The tweet from McDonald’s Japan (@McDonaldsJapan) showcasing this video soared past 280,000 likes. Nomico also shared her thoughts on her X profile (@nomico_honey).
Nishiyama Koutarou’s Princely “Ikébo” Will Make You Swoon
But the auditory treats don’t stop there. Voice actor Nishiyama Koutarou released a special video called “Refreshing Prince”. They seriously recommend headphones for this one. Give it a listen, and you’ll be hit with that undeniable ikébo (cool voice) — it’s absolutely irresistible!
The comments section turned into a heartbeat festival: “What a voice~”, “My heart was pounding!”, and “It’s got otaku hearts in a vice grip.” Check out the charming video on the official McDonald’s Japan X page.
Classic Manga Vibes with Rokudenashi Blues
They’re not just targeting recent anime fans. McDonald’s is also tapping into classic manga nostalgia with a collaboration for the legendary delinquent series, Rokudenashi Blues. As part of this, the original author, Morita Masanori-sensei, created a brand-new illustration specifically for the campaign.
It’s clear they’re casting a wide net, aiming to delight “otaku” of all ages, from the Showa era to the current Reiwa generation. The announcement tweet generated a lot of buzz, which you can see here.
What’s Next on the Collaboration Menu?
With all these amazing partnerships, one big question remains: What’s next? Which beloved series or talented voice actors will McDonald’s team up with next? We’ll be waiting with bated breath—and probably a box of Chicken McNuggets—to find out.
Source: 《animeanime》
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