Pinch and Enjoy “Gojira” & “Shin Gojira”♪ “Cost-Performance” Rubber Accessory “Tsumamare Series” Debuts

Get Ready to Pinch Some Kaiju: COSPA’s New “Tsumamare Series” for Godzilla Exciting news for Godzilla fans! COSPA, renowned for its official character costumes and apparel goods, is launching the playful “tsumamare series” as a fresh line of merchandise for the ‘Godzilla’ series and ‘Shin Godzilla’. All five adorable designs are currently available for pre-order […]

2026-01-15OkabeRintarou3 min read
Pinch and Enjoy “Gojira” & “Shin Gojira”♪ “Cost-Performance” Rubber Accessory “Tsumamare Series” Debuts

Get Ready to Pinch Some Kaiju: COSPA’s New “Tsumamare Series” for Godzilla

Exciting news for Godzilla fans! COSPA, renowned for its official character costumes and apparel goods, is launching the playful “tsumamare series” as a fresh line of merchandise for the ‘Godzilla’ series and ‘Shin Godzilla’. All five adorable designs are currently available for pre-order on COSPA’s online shop and other select retailers.

Godzilla COSPA Tsumamare Series
‘Godzilla’ COSPA Tsumamare Series

Godzilla’s Enduring Reign

The iconic King of Monsters, Godzilla, has been a cultural powerhouse since its debut in 1954, mesmerizing and shocking audiences not just in Japan but around the world for over seven decades. The recent film ‘Godzilla-1.0’ (2023) was a massive global hit, even snagging the Visual Effects award at the 96th Academy Awards.

The momentum doesn’t stop there. The fifth Hollywood installment, ‘Godzilla x Kong: The New Empire’, shattered box office records with worldwide earnings surpassing 84.5 billion yen. With the latest film ‘Godzilla-0.0’ directed by Yamazaki Takashi now in production, the strongest kaiju king continues its undisputed reign.

Moreover, a new anime series was recently announced, a collaboration between studio Orange (behind ‘Godzilla S.P ) and Thailand’s rising animation studio Igloo Studio. It’s reported to be the first story in the franchise’s 70+ year history to follow a boy who harbors Godzilla’s power, and further updates are eagerly awaited.

What is the “Tsumamare Series”?

This new “tsumamare series” for the Godzilla series and Shin Godzilla is a line of original rubber accessories from COSPA that feature deformed characters with hilarious reactions to being pinched.

First Generation Godzilla Tsumamare
First Generation Godzilla Tsumamare

The design is clever: when you pinch the top with your fingers, the character looks like it’s being squeezed. The lineup includes five types in total: from the Godzilla series, we have the First Generation Godzilla, Godzilla 65′, and Mechagodzilla 2; and from Shin Godzilla, the 2nd Form and 4th Form of Shin Godzilla.

Mechagodzilla 2 Tsumamare
Mechagodzilla 2 Tsumamare

Features and How to Use

These accessories have a satisfying, voluminous thickness of 5mm. The keychain part is removable, allowing for versatile use as a zipper pull charm or however you prefer. By using the separately sold “Matsuba Cord & Earphone Jack Dust Cover Set”, you can even attach them to your smartphone for the perfect accessory. Go ahead and pinch your favorite Godzilla!

Shin Godzilla 2nd Form Tsumamare
Shin Godzilla 2nd Form Tsumamare

Pricing and Availability

The “tsumamare series” for the Godzilla series and Shin Godzilla is priced at 990 yen each (tax included). Release is scheduled for late April 2026. You can get them through COSPA’s online shop and other retailers.

Detailed Product Information

Series Product Name Release Date Size Material Price (Tax Inc.) Illustrator
Godzilla First Generation Godzilla Tsumamare Late April 2026 (planned) Approx. 60mm Soft PVC Rubber 990 yen Hirai Yukio
Godzilla 65′ Tsumamare Late April 2026 (planned) Approx. 60mm Soft PVC Rubber 990 yen
Mechagodzilla 2 Tsumamare Late April 2026 (planned) Approx. 60mm Soft PVC Rubber 990 yen
Shin Godzilla Shin Godzilla 2nd Form Tsumamare Late April 2026 (planned) Approx. 60mm Soft PVC Rubber 990 yen
Shin Godzilla 4th Form Tsumamare Late April 2026 (planned) Approx. 60mm Soft PVC Rubber 990 yen

TM & (C) TOHO CO., LTD.

Written by Nakase Koutarou

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