Sanrio Characters and DIANA Join Forces for First-Ever Collaboration
Get ready for an adorable fusion of kawaii culture and fashion! Sanrio characters are teaming up with the renowned ladies’ shoe and bag brand DIANA for their very first collaboration. Mark your calendars: pre-orders kick off on the WEB SHOP from Wednesday, January 14, 2026, followed by the nationwide launch at DIANA stores starting Monday, February 2, 2026.
This debut collection features the globally beloved Sanrio icons—Harōkiti (Hello Kitty), Mai Merodi (My Melody), Shinamorōru (Cinnamoroll), and Pomupomupurin (Pompompurin)—across nine exclusive styles. From pumps and sneakers to bags and charms, each piece beautifully blends DIANA’s elegant aesthetic with the whimsical world of these characters.
DIANA Collection: Elegant and Kawaii
DIANA brings its signature style to the collaboration with pumps and bags that are both sophisticated and cute. The Ribbon Heel Pumps showcase Harōkiti’s iconic ribbon on the heel, featuring a plump, glossy design that’s sure to turn heads.
Available in three variations: black and red with a gingham check pattern, and brown with a leopard print inspired by a sun-kissed Harōkiti. These pumps offer a perfect balance of adult charm and playful moe appeal.
The Mini Bag with Mirror Charm draws inspiration from each character’s symbol—Harōkiti’s ribbon, Mai Merodi’s ribbon, Shinamorōru’s cloud, and Pomupomupurin’s pudding. Topped with a decorative face mirror charm, this bag adds a touch of glamour to any outfit.
For a romantic touch, the Open Pumps capture Mai Merodi’s sweet essence with embroidered details like her ribbon, friend “My Sweet Piano,” and logo. The unique fabric and colorful bijoux make these pumps a standout piece.
Harōkiti’s Bag Charm features a mini DIANA shoe, exuding cuteness in every detail. With an attached chain and heart carabiner, it easily pairs with any bag for an instant kawaii upgrade.
+diana: Trendy Sneakers with Character Flair
From the adult sneaker brand +diana, the Platform Sneakers subtly incorporate each character’s theme. Embroidered motifs on the heels and pearl or bead accessories add a sweet, stylish touch to your footwear.
CUMUU_DIANA: Cozy Knit Footwear
The knit shoe brand CUMUU_DIANA offers two charming styles. The Knit Flat Shoes dazzle with Harōkiti’s sparkling bijoux and a 3D ribbon, while the insoles feature gingham or leopard prints for that extra character love.
The Knit Ballet Shoes are packed with Pomupomupurin and Shinamorōru’s worlds. Pomupomupurin’s design includes friends like “Muffin” and “Scone,” plus a collection of shoes, while Shinamorōru’s features pals like “Mocha” and “Chiffon,” along with his favorite cinnamon rolls.
artemis by DIANA: Casual Feminine Styles
The casual feminine brand artemis by DIANA presents loafers and flat shoes. The Volume Sole Loafers shine with Harōkiti’s sparkling face silhouette, complemented by heel embroidery and printed insoles.
The Flat Shoes feature Mai Merodi’s glittering face silhouette on a sheer pump, wrapped in a heart-shaped lamé design and printed insoles for a dreamy finish.
Pre-Order and Sales Information
WEB SHOP Pre-order: Available from Wednesday, January 14 to Wednesday, January 21, 2026. Pre-order any collaboration item (excluding the bag charm) to receive an original embroidered Imabari towel featuring Harōkiti—one per order while supplies last.
Luminest Shinjuku Store Early Sale: From Saturday, January 31 to Sunday, February 1, 2026, before the general release. Purchase collaboration items (excluding bag charm) to get an original embroidered Imabari towel with a sun-kissed Harōkiti—one per transaction while stocks last.
Regular Sale: Starts Monday, February 2, 2026, at DIANA stores, artemis stores, and the DIANA official WEB SHOP. Buy any collaboration item to receive a random original sticker—one per item while supplies last.
Product Details at a Glance
DIANA
Ribbon Heel Pumps
Price: 26,400 yen (tax included)
Heel height: 6cm range
Size range: 21.5-25.0cm
Colors: Harōkiti Kuro Gingham Check / Harōkiti Aka Gingham Check / Harōkiti Brown Leopard
Mini Bag with Mirror Charm
Price: 22,000 yen (tax included)
Size: H18×W24×D8
Colors: Harōkiti Shiro Tweed / Harōkiti Kuro Tweed / Harōkiti Beige Zazai / Mai Merodi Pink Tweed / Shinamorōru Blue Tweed / Pomupomupurin Yellow Tweed
Open Pumps
Price: 26,400 yen (tax included)
Heel height: 7cm range
Size range: 21.5-25.0cm
Colors: Mai Merodi Pink Shishū Kiji
Bag Charm
Price: 5,500 yen (tax included)
Colors: Harōkiti Gingham Check Print / Harōkiti Leopard Print
+diana
Platform Sneakers
Price: 24,200 yen (tax included)
Heel height: 5cm range
Size range: 21.5-26.0cm
Colors: Harōkiti / Mai Merodi / Shinamorōru / Pomupomupurin
CUMUU_DIANA
Knit Flat Shoes
Price: 19,800 yen (tax included)
Heel height: 2cm range
Size range: 22.0-25.5cm
Colors: Harōkiti Kuro Knit / Harōkiti Ivory Knit / Harōkiti Leopard Knit
Knit Ballet Shoes
• Pomupomupurin: Price 18,700 yen (tax included), Heel height 2cm range, Size range 22.0-25.5cm
• Shinamorōru: Price 18,700 yen (tax included), Heel height 2cm range, Size range 22.0-25.5cm
artemis by DIANA
Volume Sole Loafers
Price: 18,700 yen (tax included)
Heel height: 3cm range
Size range: 22.0-25.0cm
Colors: Harōkiti Black / Harōkiti White / Harōkiti Blue Denim
Flat Shoes
Price: 17,600 yen (tax included)
Heel height: 1cm range
Size range: 22.0-25.0cm
Colors: Mai Merodi Black / Mai Merodi Pink
Don’t miss out on this exclusive collaboration that brings the kawaii essence of Sanrio characters to life in fashion-forward ways. These limited-edition items are sure to add a touch of magic to your wardrobe!
(C) 2026 SANRIO CO., LTD APPROVAL NO. L663073
Writer: Hori Megumi
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